Summary

In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice sale. He also highlights the importance of understanding lease agreements and the impact of real estate on practice valuation.

Chapters

00:00 Introduction to Dental Practice Brokerage

05:57 Matt Poppert's Journey to DDS Match South

12:04 The Importance of Confidentiality in Selling Practices

17:57 Understanding the Market: DSOs vs. Private Buyers

23:58 Types of Dental Practices and Their Valuation

29:55 Preparing for a Successful Practice Sale

Takeaways

• Confidentiality is crucial when selling a dental practice.
• Most practices are sold from doctor to doctor, not to DSOs.
• Planning for an exit strategy should start early in a dentist's career.
• The value of a practice is based on its current revenue, not past performance.
• Lease agreements can significantly impact the sale of a practice.
• Understanding the market dynamics is essential for sellers.
• There are many buyers available, not just DSOs.
• Proper planning can prevent loss of practice value due to unforeseen circumstances.
• Matching the right associate with a practice is key to successful transitions.
• Networking with professionals in the industry can aid in the selling process.

Sound Bites

• "Confidentiality is of the utmost importance."
• "Landlords are professional business people."
• "It's never too early to start planning."

Connect with Dental Practice Broker Matt Poppert and DDSMatch South

Website - https://ddsmatchsouth.com

Instagram - https://www.instagram.com/ddsmatch.south/

Facebook - https://www.facebook.com/ddsmatchsouth

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Planning Your Dental Practice's 2025 Digital Dental Marketing Plan

Overview

• The podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.
• Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.
• Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.

Assumptions

• Focus on UX website design, clear calls to action, and personalized content.
• SEO strategies include on-page optimization, off-page strategies, content creation, and video integration.
• Paid ads offer hyper-focused targeting and effectiveness in driving key services.
• Conversion strategies involve sales processes, phone skills, automation, and online booking.
• Reviews and referrals are crucial for building reputation and attracting new patients.
• Loyalty and re-care strategies include reminders, database reactivation, and social media engagement.

Testing Strategy

• Utilize Google Business Profile page optimization for local SEO.
• Implement strategies for reviews, referrals, loyalty, and re-care to engage patients.
• Ensure personalized and engaging content on social media and newsletters.
• Consider automation for reminders, database reactivation, and engaging patients.
• Focus on enhancing digital experiences, leveraging automation, and ensuring HIPAA compliance for successful digital marketing in 2025.

Dentist Spotlight:
Robson Crossing Dentistry - Dentist in Flowery Branch GA
Find them on Google - Dentist Flowery Branch

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI

Leveraging YouTube for Dental Practices

Overview

• YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.
• Creating video content is essential for leveraging YouTube effectively to reach potential patients.
• Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental services.
• Client testimonials in video format can be a powerful tool for building trust and credibility.

Assumptions

• The success of using YouTube for dental practices requires consistent content creation and posting to build a presence over time.
• Integrating video content on both YouTube and the practice's website can enhance visibility and engagement.
• Running YouTube ads through Google Ads provides targeting opportunities to reach specific audiences effectively.

Testing Strategy

• Utilize skippable ads on YouTube to reach a broad audience and measure view-through rates for different video lengths.
• Implement demographic targeting, interest-based targeting, and keyword targeting to optimize ad placements.
• Monitor the effectiveness of YouTube ads for brand building and direct response to assess the impact on practice visibility and patient acquisition.

Dentist Spotlight
Knox Valley Dental - Dentist in Farragut - Knoxville TN - https://knoxvaleydental.com
Google Page - https://g.co/kgs/YXZUM8e
Facebook - https://www.facebook.com/Knoxvalleydental

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow