Today’s guest is Rosanna Campbell, a freelance content writer who writes “non-boring content” for B2B SaaS clients like Dock, Lattice, and monday.com. She lives in Madrid, Spain, with her husband, son, and their beagle who eats her furniture.

Rosanna’s been freelancing for eight years. In this episode, we chat in-depth about six tips she shared in a recent LinkedIn post that helped her get clients when she found herself in a “total, terrible, terrifying scramble.”

Rosanna is also consistent on LinkedIn, which we also talk about at the end of the episode. In fact, she is creating a workshop on how to be successful like her on LinkedIn, so I encourage you to follow her on LinkedIn for information on that workshop and lots of other great tips.

In this episode, we talk about:

• Why and how she became a freelancer
• How some freelancers are struggling right now
• How she shifted her mindset to better “sell” herself
• How to think about niching down your service and your industry
• How to evaluate your LinkedIn profile and what it says about you
• How to make cold emails work for you
• The opportunities in your email inbox you’re missing out on
• Why she likes virtual coffee chats
• Why and how she’s become much more consistent with LinkedIn

Resources:

Rosanna’s LinkedIn post: “Need to get a new client, like, NOW?”

Follow Rosanna on LinkedIn

Rosanna’s website

Deliberate Freelancer Facebook group

Support Deliberate Freelancer at Buy Me a Coffee

Episode #127 of Deliberate Freelancer: Embrace LinkedIn to Improve Your Business, with Atlas Katari

In today’s episode, I recap what my business looked like in November. This includes:

• How much I worked in November.
• Why I got behind and how I dealt with it.
• The types of work I did and how I charged.
• My total monthly earnings.
• Why I offered to help a new client for “free.”

What I Learned This Week:

How Poet James A. Pearson (and his friend) look at burnout:

“The Hidden Invitation of Burnout”

Poet James A. Pearson on Instagram

The Bookshelf: “The Uncommon Reader” by Alan Bennett

Resources:

Deliberate Freelancer Facebook group

Support Deliberate Freelancer at Buy Me a Coffee

Episode #194 of Deliberate Freelancer: October By the Numbers

Episode #62 of Deliberate Freelancer: How to Prevent and Deal with Burnout, with Alan Heymann

Today’s guest is Melissa Hobson, who does business as The Ocean Writer Ltd. Her writing focuses on marine science and conservation. Melissa lives in Hastings, England. She has written for National Geographic, Scientific American, BBC Wildlife, BBC Countryfile, New Scientist, the Guardian and more. She also does some content and copywriting for NGOs and companies, but still focuses on the ocean and conservation.

In this episode, we talk about:

• The revelation she had after a conversation with a friend.
• Using “I’m so busy” as an excuse.
• Fear of failure.
• What she did in her business after a mindset shift.
• How she gamified her pitching.
• How she organizes her finances.
• Using “busy” as a badge of honor or part of our identity.
• Try this: Ask yourself “why” five times.
• How she became interested in writing about the ocean.
• The importance of following your curiosity.

Resources:

Melissa’s website

Melissa on LinkedIn

Melissa’s article about Fat Bear Week

Fat Bear Week in Katmai National Park, Alaska

Deliberate Freelancer Facebook group

Support Deliberate Freelancer at Buy Me a Coffee

Episode #163 of Deliberate Freelancer: Dealing with Overwhelm and Uncertainty: A Mini Coaching Session, with Helen Jane Campbell