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In this episode of MarketPulse Pros and Pioneers, we are thrilled to welcome Dave Plunkett, founder of Collaboration Junkie and a dynamic force in strategic partnerships and referral marketing. Dave has developed the DANCE framework, a game changer for many businesses looking to scale through effective referral and partnership strategies. With a career spanning a variety of industries, from working with giants like Regus and Volvo to supporting start-ups and micro-businesses, Dave's expertise is unparalleled.

Dave shares his journey from running a six-figure business that relied heavily on referrals and partnerships, to creating a new business model focused on his passion. He explains how the shift from a process-driven business to one centered around community and collaboration led to the birth of Collaboration Junkie. Dave's insights into the importance of making yourself referable and leveraging trusted relationships are invaluable for anyone looking to enhance their marketing efforts.

Throughout the episode, Dave delves into the evolution of strategic partnerships post-COVID, emphasizing the need for effective and genuine collaborations. He discusses the common myths surrounding referral marketing and the importance of building a culture of referrals within your business. His advice on creating an ecosystem of partnerships to deliver comprehensive solutions to clients is both practical and innovative.

Don't miss this episode packed with actionable strategies and inspiring stories from Dave Plunkett. Whether you're looking to improve your referral marketing or understand the power of strategic partnerships, this episode has something for you.

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Show Links:

• Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/
• Collaboration Junkie Website: https://www.collaborationjunkie.com/
• Dave's Newsletter: https://www.collaborationjunkie.com/join-the-cause

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