• Customer Obession: How Simplending Financial Became a Success with Janine Cascio

  • Jan 21 2025
  • Length: 26 mins
  • Podcast

Customer Obession: How Simplending Financial Became a Success with Janine Cascio

  • Summary

  • In this inspiring episode of Uncontested Investing, we’re joined by Janine Cascio, CEO of Simplending Financial, a trailblazer in private lending and an advocate for women in finance. Janine shares her journey from studying accounting to leading a nationwide lending company, emphasizing the importance of mentorship, mindset, and building a strong company culture. She discusses Simplending’s growth strategy, the value of networking and education in real estate, and her passion for helping others achieve financial success.

    Whether you’re a real estate investor or an aspiring entrepreneur, this episode is packed with actionable insights and inspiration.

    Key Talking Points of the Episode

    00:00 Introduction

    01:04 How Janine’s love for math led her to real estate

    02:19 Balancing company health with employee growth at Simplending Financial

    03:30 Janine’s leadership philosophy: “Always a student, always learning”

    04:24 The challenges of building the Simplending Financial team

    05:31 How Simplending uses local events and partnerships to grow its Houston presence

    08:21 Mindset practices for team success

    09:13 How Simplending Financial is leveraging content for marketing

    10:25 Handling challenges in a competitive market with a focus on mindset and resilience

    11:33 How to develop a strong mindset for success

    13:01 Focusing on customer obsession to build trust and credibility

    15:27 The value of support in building your confidence as an entrepreneur

    17:11 How mentors have helped Janine grow as a professional

    19:04 Networking and trade shows: Building connections and showing up consistently

    20:53 She Thinks, She Believes, She Acts, She Receives

    22:11 The future of Simplending Financial

    23:57 What Janine is passionate about outside of business

    24:34 How to get in touch with Janine

    Quotables

    “Always a student, always learning—there’s no finish line when it comes to growth.”

    “Networking isn’t just about meeting people; it’s about showing up consistently and building relationships over time.”

    “Mindset is 95% of success—if you master that, everything else falls into place.”

    Links

    Simplending Financial

    https://simplendingfinancial.com

    Janine Cascio

    https://www.linkedin.com/in/janine-cascio-33181869/

    RCN Capital

    https://www.rcncapital.com/podcast

    https://www.instagram.com/rcn_capital/

    info@rcncapital.com

    REI INK

    https://rei-ink.com/

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