What happens when life's hardships force you to pivot, and how can those very challenges lead to financial freedom?

In this episode, Yonah welcomes Ify Asoh, a dynamic real estate investor and healthcare professional. Ify shares her incredible journey from immigrating to the U.S. with nothing to becoming a successful real estate investor while working two jobs and raising three children. She opens up about the hardships she faced, and how she discovered real estate as a means to create generational wealth. Ify’s story is one of resilience, mindset shifts, and a relentless pursuit of financial independence for her family.

[00:01 - 07:00] The Journey Begins

• Ify's Nigerian roots and her experience immigrating to the U.S.
• Transitioning from chemistry to pharmacy to provide for her family
• Realizing that something needed to change after her divorce

[07:01 - 14:46] Finding Financial Freedom

• Ify’s discovery of investing during the challenges of 2022
• How Ify realized real estate could provide the cash flow she needed
• Transitioning from residential to commercial real estate

[14:47 - 21:25] Creative Financing & Mindset

• Ify’s introduction to Pace Morby and the Subto community
• Learning creative financing, such as subject-to transactions
• The significance of mindset training in achieving success

[21:26 - 28:22] Focus and Finding Your Niche

• How focusing on one goal at a time led to her success in real estate
• The importance of accountability and narrowing down priorities
• Transitioning from residential to acquiring apartment buildings

[28:23 - 35:05] Shifting Goals: Family & Legacy

• How Ify's goals have shifted from wealth to including her children in the journey
• Transferring knowledge and skills to the next generation
• Redefining success as impacting others and enjoying the process

Connect with Ify:

LinkedIn: https://www.linkedin.com/in/ifyasoh/

Instagram: https://www.instagram.com/ify_asoh/

Facebook: https://www.facebook.com/ify.asoh

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Tweetable Quotes:

"Success is a culmination of all the little different mini-wins I am experiencing on this journey." - Ify Asoh

“Life breaks everyone’s heart at some point. It was my turn, and that led me to real estate.” – Ify Asoh

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