Episodes

  • What Is A Content Marketing Remix A Deep Dive

    What Is A Content Marketing Remix A Deep Dive
    Nov 8 2024
    In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstrating how to creatively recycle content to keep it fresh and relevant. Key Takeaways and Insights: 1. Understanding the Content Marketing Remix The content marketing remix is the practice of reimagining and reshaping existing content to fit various formats and platforms. By adapting content to different mediums, brands can tell a cohesive story while connecting with diverse audience segments, ultimately amplifying their message and extending content lifespan. 2. Tactical Approaches for Remixing Content To implement a successful content remix strategy, here are several practical ways to transform existing material: Summarize the podcast discussion into a blog post. Create a YouTube video version of the blog post. Develop short video clips for social media platforms. Turn podcast insights into checklists or downloadable PDFs. Extract key quotes from blogs and design shareable graphics. Use tools like Canva to convert data into infographics. Repurpose long-form articles as microblogs on different platforms. Resources: Distribution.ai - https://distribution.ai/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    9 mins
  • Unlocking Reddit for Digital Marketing Success

    Unlocking Reddit for Digital Marketing Success
    Oct 31 2024
    In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable content authentically, foster discussions, and use Reddit's unique culture to boost visibility and drive engagement. Key Takeaways and Insights: 1. Engaging in Subreddits Identify subreddits where your target audience is active, and contribute to discussions with authentic value. Engaging in relevant communities like r/marketing for software topics can help subtly promote your brand while building genuine connections. 2. Hosting Ask Me Anything (AMA) Sessions Host or sponsor AMAs to give Redditors direct access to your expertise or that of an industry leader. An AMA allows users to ask questions about your niche, letting you provide value and establish credibility through open and honest interaction. 3. Strategic Commenting Host or sponsor AMAs to give Redditors direct access to your expertise or that of an industry leader. An AMA allows users to ask questions about your niche, letting you provide value and establish credibility through open and honest interaction. 4. Creating Educational Content Share guides, infographics, or other educational resources that help users better understand your industry. By offering actionable and transparent content, you add value to the community and position yourself as an expert in the field. And many more… Resources: Distribution.ai - https://distribution.ai/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    22 mins
  • SaaS + Media: Semrush Acquiring More SEO Blogs

    SaaS + Media: Semrush Acquiring More SEO Blogs
    Oct 25 2024
    In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive edge gained through strategic acquisitions, particularly in the SaaS space, and the vital role SEO and backlinks play in maximizing the value of these deals. Key Takeaways and Insights: 1. The Value of Traffic Acquisition Acquiring high-traffic media platforms presents untapped ROI potential for businesses. Ross emphasized that media entities bring immense value by offering access to vast and engaged audiences. Semrush's acquisition of a blog, which draws over 4.8 million visits, showcases how strategic media buys can enhance a company's reach and strengthen their marketing ecosystem. 2. Strategic Acquisitions in SaaS Ross highlighted that SaaS companies purchasing media properties is a game-changing trend in today's competitive market. As software products become harder to differentiate, acquiring media with a loyal audience provides companies with immediate customer access and credibility. This tactic allows businesses to influence perception and control narratives in ways that traditional marketing can't always achieve. 3. Mastering SEO and Backlinking Successful acquisitions are often underpinned by strong SEO and backlink strategies. Ross pointed out that media platforms with superior SEO performance can propel a brand's online visibility. By securing backlinks from authoritative sources, companies can improve their SERP rankings and drive sustained organic growth—further amplifying the value of their media acquisitions. Resources: Semrush - https://www.semrush.com/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    15 mins
  • Content Marketing Strategy for Boring Industries

    Content Marketing Strategy for Boring Industries
    Oct 11 2024
    In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insights on influencer marketing, distribution tactics, and leveraging newsletters to tell a brand’s story effectively. Key Takeaways and Insights: 1. The Linear Process of B2B Marketing Ross breaks down the step-by-step approach to B2B marketing, which begins with demonstrating the value of your offering. He explains how selling a story, not just a product, drives transactions and secures sales. But the journey doesn’t stop there—Ross emphasizes the need to build continuity in storytelling. By crafting evergreen content, marketers can continually repurpose stories into assets like short-form videos, maintaining relevance long after the sale. 2. Finding the Right Influencers Ross stresses the importance of choosing influencers who align with your brand and audience. Effective influencers create content that educates and entertains, while building trust with their followers. Ross also highlights the power of paid media to amplify influencer content, enabling brands to increase their reach and engagement, especially within niche markets. 3. Ongoing Distribution and Internal Communication Content distribution doesn’t end once it’s published, that’s only the beginning. Regularly redistributing content across multiple platforms is key to sustaining its visibility. He also emphasizes strong internal communication, ensuring that teams like sales are fully aware of new content, like case studies, so they can integrate it into conversations with clients. Resources: Niche Marketing Podcast - https://www.nichemarketingpodcast.com/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    37 mins
  • The Intelligence Age [Thoughts]

    The Intelligence Age [Thoughts]
    Oct 3 2024
    In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those who take advantage of it now will have a significant edge in the future. Key Takeaways and Insights: 1. People Have Become Dramatically More Capable Over Time Over the years, human productivity has soared to levels previously thought impossible. Tasks like sending hundreds of emails, creating design mockups, optimizing blog posts, and repurposing content can now be done in minutes, thanks to technological advancements. Yet, many still overlook the full potential of AI. In retrospect, we’ll see this moment as a missed opportunity if we don't take action now. No matter your field—SEO, video editing, social media, sales—AI tools should be a core part of your toolkit. Those who embrace AI today will be ahead of the curve tomorrow. 2. AI Will Equip Us to Solve Complex Problems AI is not just an incremental tool; it's a revolutionary one. As we integrate AI into more aspects of work and life, it will allow us to solve challenges that were previously out of reach. Recent reports predict that AI could contribute trillions to global productivity, especially in areas like marketing optimization, lead generation, and personalized outreach. This is just the beginning. Future generations will likely harness AI to achieve things we can't even imagine today. 3. AI Will Improve Lives as It Scales AI’s growth is just starting, and while the initial hype has quieted, the true power of AI is just beginning to unfold. As AI scales, it will bring profound improvements to everyday life—especially for those who integrate it into their workflows now. The ROI for early adopters who use AI to streamline communication, personalize campaigns, and analyze data is already extraordinary. The buzz may have faded, but those who stay the course will see transformative benefits Resources: Distribution.Ai - https://distribution.ai/ The Intelligence Age: What It Means For Business & Revenue - https://rosssimmonds.com/intelligence-age/ The Intelligence Age - https://ia.samaltman.com/ Superintelligence: Paths, Dangers, Strategies - https://www.amazon.ca/Superintelligence-Dangers-Strategies-Nick-Bostrom/dp/0199678111 HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds Jasper - https://www.jasper.ai/chat?fpr=foundationinc Frase - https://www.frase.io/?via=ross73 — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    21 mins
  • Why Content Distribution Is Important in 2025

    Why Content Distribution Is Important in 2025
    Sep 26 2024
    In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights into maximizing the reach of your content. Plus, he shares valuable lessons on work-life balance, hiring your first employee, and even the wisdom gained from top deathbed regrets. This episode is packed with strategies and stories that can inspire creators and entrepreneurs alike. Key Takeaways and Insights: 1. Workcation Ross explains how a well-planned workcation can boost productivity while balancing work and relaxation. By aligning work hours with team availability in different time zones, he managed to stay connected without sacrificing downtime. The key to a successful workcation, he emphasizes, is having a trusted team and systems in place that can operate smoothly in your absence. 2. From Fantasy Football Blogger to Agency Founder Ross takes us through his evolution from a passionate fantasy football blogger to becoming the founder of a successful content distribution agency. He highlights how his obsession with the game gave him the writing and content management skills that would later become the foundation for his career. More than just a hobby, fantasy football taught Ross about community building, long-form content creation, and the realization that the internet could unlock global reach and endless opportunities. 3. Create Once, Distribute Forever Ross outlines his approach to content distribution, emphasizing the importance of sharing content across multiple platforms. His philosophy is simple: If your content has value, it deserves to be shared continuously. In his book, he provides tactical steps on how to leverage different channels like email, social media, and online communities to maximize reach. His goal is to help creators overcome the fear of self-promotion and fully embrace the power of distribution. 4. Hiring Your First Employee Ross reflects on the challenges and triumphs of hiring his first employee. He offers practical advice on finding the right person, delegating tasks, and building a team that can thrive without you micromanaging. According to Ross, hiring the right people is crucial to scaling your business, and trusting them is key to personal and professional growth. 5. Lessons from Deathbed Regrets Drawing inspiration from studies on deathbed regrets, Ross shares his thoughts on living a life without major regrets. He encourages listeners to take bold steps in their careers, prioritize experiences, and make the most of their time. For Ross, it’s a reminder to pursue passion projects and not wait for the "right time," because life is too short to live cautiously. Resources: Foundation Marketing - https://foundationinc.co/ Create Once, Distribute Forever - https://rosssimmonds.com/book/ Wild Business Growth Podcast - https://maxpodcasting.com/wild-business-growth-podcast/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    51 mins
  • The One Book I've Given To Over 30 People Since Reading It

    The One Book I've Given To Over 30 People Since Reading It
    Sep 19 2024
    In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also discusses how listening attentively, showing positivity, and making others feel valued can significantly enhance both personal and professional relationships. These insights are key to not just winning clients, but creating lasting, impactful connections. Key Takeaways and Insights: 1. Show Genuine Interest in Your Audience As marketers, it’s easy to think of audiences as simply customers, but real success comes when you truly care about their problems and desires. Engaging deeply with your audience means being present in their communities, learning where they spend their time, and understanding their challenges. By studying their online behaviors and preferences, you can connect with them authentically, offering solutions that resonate with their needs. 2. The Power of a Smile A simple smile can transform the tone of your voice, making your message more approachable and positive. People are naturally drawn to positivity, and brands that exude this energy create a sense of trust and likability. Incorporating optimism into your story and content encourages your audience to associate those positive feelings with your brand, making your message more compelling and memorable. 3. Remembering People’s Names In a digital world, personalized interactions go a long way in building rapport. Using tools like email marketing software or AI technologies, you can scale personal messages that address individuals by name. This level of personalization creates a human connection, making your audience feel seen and appreciated, even in large-scale outreach efforts. 4. Be an Active Listener Listening is more than just hearing words; it's about making the other person feel understood. When you actively listen and reflect back what someone has said, it shows them that their voice matters. This builds trust and opens up opportunities for deeper connections, as people value those who take the time to understand their perspectives. 5. Talk in Terms of the Other Person’s Interests It's easy to get caught up in promoting the features and technical aspects of your products, but what truly matters to your audience is how it benefits them. Frame your conversations around their needs, showing them how your solutions will impact their lives or businesses. By speaking their language, you’ll build stronger, more persuasive marketing messages that resonate. 6. Make Others Feel Important—Sincerely People want to feel valued, and when you show genuine care for someone’s well-being or success, it can foster long-lasting relationships. Consistently making others feel important, not just through words but through your actions, strengthens connections and can turn clients into advocates for life. Resources: HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds How to Win Friends & Influence People by Dale Carnegie — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    18 mins
  • 28 Content Ideas For LinkedIn That You Can Steal

    28 Content Ideas For LinkedIn That You Can Steal
    Sep 12 2024
    In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement. From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building human connections, and how to debunk common misconceptions about content creation. Tune in to discover these actionable strategies and start transforming your LinkedIn presence today! Key Takeaways and Insights 1. Leveraging Social Media to Drive Website Traffic Ross highlights the power of social media as a traffic generator when used strategically. By focusing on sharing industry-specific trends and insights, you can create curiosity and encourage your audience to explore more on your website, driving meaningful engagement. 2. Celebrate Milestones and Share Feedback Celebrating company milestones and feedback from both customers and your team creates opportunities to showcase your achievements. Sharing before-and-after snapshots of campaigns or projects allows your audience to see the tangible results of your strategy and draws them into your brand story. 3. Maximizing Content Through Influencers Engaging with influencers who resonate with your brand is a key tactic to expand your reach. Tagging them in your content not only invites engagement but also increases the likelihood of your brand being seen by their followers. Webinars and thoughtful mentions can further deepen these influencer relationships and enhance your credibility. 4. Leveraging Personalized Marketing Tools Ross delves into the use of powerful tools like Koala and HubSpot to personalize outreach. By analyzing who’s interacting with your content, you can craft tailored messages that resonate with individual users. This level of personalization turns casual readers into loyal customers and strengthens your marketing efforts. 5. Building Human Connections Building real human connections is essential in today’s market. Ross emphasizes the importance of showcasing the personal struggles and wins behind your brand. By being transparent and relatable, you build a sense of trust and authenticity that resonates with your audience on a deeper level. 6. Comparing Competing Products and Showcasing Insights Ross advises comparing competing products that your team considers for specific tasks to provide valuable insights for your audience. Sharing this process, along with surprising data points, demonstrates your thought leadership and helps establish your brand as a credible source of information. And many more! Resources: Koala - https://getkoala.com/ HubSpot - https://hubspot.sjv.io/c/5231276/1001264/12893 — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    24 mins