Create Like the Greats

By: Ross Simmonds
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  • Summary

  • An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come. A proud member of the HubSpot Podcast Network.
    Foundation Inc.
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Career Success Economics Leadership
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Episodes
  • What Is A Content Marketing Remix A Deep Dive

    What Is A Content Marketing Remix A Deep Dive
    Nov 8 2024
    In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstrating how to creatively recycle content to keep it fresh and relevant. Key Takeaways and Insights: 1. Understanding the Content Marketing Remix The content marketing remix is the practice of reimagining and reshaping existing content to fit various formats and platforms. By adapting content to different mediums, brands can tell a cohesive story while connecting with diverse audience segments, ultimately amplifying their message and extending content lifespan. 2. Tactical Approaches for Remixing Content To implement a successful content remix strategy, here are several practical ways to transform existing material: Summarize the podcast discussion into a blog post. Create a YouTube video version of the blog post. Develop short video clips for social media platforms. Turn podcast insights into checklists or downloadable PDFs. Extract key quotes from blogs and design shareable graphics. Use tools like Canva to convert data into infographics. Repurpose long-form articles as microblogs on different platforms. Resources: Distribution.ai - https://distribution.ai/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    9 mins
  • Unlocking Reddit for Digital Marketing Success

    Unlocking Reddit for Digital Marketing Success
    Oct 31 2024
    In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable content authentically, foster discussions, and use Reddit's unique culture to boost visibility and drive engagement. Key Takeaways and Insights: 1. Engaging in Subreddits Identify subreddits where your target audience is active, and contribute to discussions with authentic value. Engaging in relevant communities like r/marketing for software topics can help subtly promote your brand while building genuine connections. 2. Hosting Ask Me Anything (AMA) Sessions Host or sponsor AMAs to give Redditors direct access to your expertise or that of an industry leader. An AMA allows users to ask questions about your niche, letting you provide value and establish credibility through open and honest interaction. 3. Strategic Commenting Host or sponsor AMAs to give Redditors direct access to your expertise or that of an industry leader. An AMA allows users to ask questions about your niche, letting you provide value and establish credibility through open and honest interaction. 4. Creating Educational Content Share guides, infographics, or other educational resources that help users better understand your industry. By offering actionable and transparent content, you add value to the community and position yourself as an expert in the field. And many more… Resources: Distribution.ai - https://distribution.ai/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    22 mins
  • SaaS + Media: Semrush Acquiring More SEO Blogs

    SaaS + Media: Semrush Acquiring More SEO Blogs
    Oct 25 2024
    In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive edge gained through strategic acquisitions, particularly in the SaaS space, and the vital role SEO and backlinks play in maximizing the value of these deals. Key Takeaways and Insights: 1. The Value of Traffic Acquisition Acquiring high-traffic media platforms presents untapped ROI potential for businesses. Ross emphasized that media entities bring immense value by offering access to vast and engaged audiences. Semrush's acquisition of a blog, which draws over 4.8 million visits, showcases how strategic media buys can enhance a company's reach and strengthen their marketing ecosystem. 2. Strategic Acquisitions in SaaS Ross highlighted that SaaS companies purchasing media properties is a game-changing trend in today's competitive market. As software products become harder to differentiate, acquiring media with a loyal audience provides companies with immediate customer access and credibility. This tactic allows businesses to influence perception and control narratives in ways that traditional marketing can't always achieve. 3. Mastering SEO and Backlinking Successful acquisitions are often underpinned by strong SEO and backlink strategies. Ross pointed out that media platforms with superior SEO performance can propel a brand's online visibility. By securing backlinks from authoritative sources, companies can improve their SERP rankings and drive sustained organic growth—further amplifying the value of their media acquisitions. Resources: Semrush - https://www.semrush.com/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    15 mins

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