• Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab

  • Nov 20 2024
  • Length: 30 mins
  • Podcast

Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab

  • Summary

  • Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.

    In this episode, we discuss:

    • Why understanding your audience is the first step
    • The importance of a simple, strategic calendar
    • Revisiting and updating content
    • How AI can help you

    Dive in:

    [05:18} eCommerce content has short shelf life challenges.

    [08:09] Create content pillars based on key topics.

    [13:19] Understand audience motivations for targeted marketing.

    [14:17] Visualize and understand your ideal customer.

    [17:29] eCommerce changes fast; prioritize simple content planning.

    [19:03] Feel free to use AI for generating ideas but make sure to make the content your own.

    [20:23] Insider Tips from Abby!

    Find the notes here: https://keepopt.com/231

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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