Keep Optimising

By: Chloe Thomas
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  • Summary

  • For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Content Marketing - Next Mini-Series = AI Use Cases that Actually Work Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
    Copyright 2024 Chloe Thomas
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Episodes
  • Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

    Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3
    Nov 13 2024

    Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.

    In this episode, we discuss:

    • Mapping content against the customer journey
    • Actively thinking about the customer journey, or role-playing
    • How content should serve both SEO and conversion goals

    Dive in:

    [06:14] Mapping on-site content to customer journey.

    [08:37] User journey encompasses emotional journey with brand.

    [10:27] Understanding customers ensures effective content creation journey.

    [15:23] SEO content must be user-friendly and adaptable.

    [18:05] Involve customer service in content creation process.

    [21:07] Adaptable strategies enhance organic content flow efficiency.

    [22:53] Insider Tips from Hannah!

    Find the notes here: https://keepopt.com/230

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    33 mins
  • Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy

    Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
    Nov 6 2024

    James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit.

    Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.

    In this episode, we discuss:

    • Why a multiplatform content strategy is important
    • Using AI tools for content creation efficiency
    • Maintaining the human touch in your content

    Dive in:

    [04:59] iPhone age boosted social media accessibility and challenges.

    [07:56] Adapting content for social media is essential.

    [11:29] Video's promotional value in eCommerce is debated.

    [16:09] Plan social media strategy based on presence.

    [19:05] Good technical setup pays off; AI aids cleaning.

    [22:18] Tools like Synthesia, HeyGen becoming ubiquitous.

    [25:46] AI-generated content must be clearly labeled, critical.

    [27:29] Insider Tips from James!

    Find the notes here: https://keepopt.com/229

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
    Show More Show Less
    37 mins
  • Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch

    Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
    Oct 30 2024

    Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.

    In this episode, we discuss:

    • Implementing Consent Mode V2
    • Using Enhanced Conversions
    • Collecting first-party data whenever you can

    Dive in:

    [07:54] Google Ads changes driven by new privacy legislations.

    [09:53] Cookie consent tools integrate with Google's ad system.

    [14:12] Google uses first-party data despite cookie declines.

    [17:33] Collect data to enhance user experience and ads.

    [19:47] Shopify collects data easily integrating with platforms.

    [24:08] Time changes carefully to avoid data misalignment.

    [25:43] Insider Tips from Ian!

    Find the notes here: https://keepopt.com/228

    Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
    Show More Show Less
    38 mins

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