Keep Optimising

By: Chloe Thomas
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  • Summary

  • For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = AI that works in eCommerce - Next Mini-Series = Meta Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
    Copyright 2024 Chloe Thomas
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Episodes
  • AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann

    AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann
    Dec 25 2024

    Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation.

    In this episode, we discuss:

    • How to pinpoint tasks you must automate with a simple time audit
    • The real difference between AI and automation—and why it matters
    • Tools and tips to save hours without sacrificing quality
    • Why automation can boost productivity and build stronger customer relationships

    Dive in:

    [05:09] Conduct a time audit before considering automation.

    [07:27] AI isn't always intelligent or problem-solving.

    [12:12] Automate non-human tasks; prioritize customer interaction.

    [14:08] Automate repetitive, teachable tasks first.

    [16:57] Hustle culture criticized; business overwhelm issues highlighted.

    [20:19] Insider Tips from Jameela!

    Find the notes here: https://keepopt.com/236

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    30 mins
  • AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

    AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer
    Dec 18 2024

    Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.

    In this episode, we discuss:

    • The secret to writing AI-powered product descriptions that actually convert
    • Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce
    • How to use AI to uncover hidden customer desires and boost engagement
    • The future of copywriting: Will AI replace human writers?

    Dive in:

    [05:23] Improving AI for better product descriptions.

    [09:25] Start with clear direction; quality input yields success.

    [13:02] Ensuring data quality for AI requires depth.

    [16:36] Use Descriptomizer; track and analyze engagement metrics.

    [17:32] Score product descriptions using "emphasis analysis".

    [21:43] AI reshapes copywriting, humans remain essential.

    [24:50] Insider Tips from Thomas!

    Find the notes here: https://keepopt.com/235

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
    Show More Show Less
    36 mins
  • AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey

    AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey
    Dec 11 2024

    Rosie is CEO at Nibble, where they’re building the future of AI negotiation.

    Hit PLAY to hear:

    • Using AI to personalize negotiations and increase engagement
    • Deploying AI for targeted discounts
    • Improving B2B operations

    Key timestamps to dive straight in:

    [08:11] AI enables personalized, natural language conversations effectively.

    [10:19] Consumer electronics brand avoids blanket promotions.

    [13:58] Insightful data reveals effective discount strategies.

    [17:01] Integration enhances customer-brand relationships through chatbots.

    [21:24] Balancing AI ethics and human-like chatbots.

    [24:15] Offload customer inquiries to ease pressure on agents.

    [26:37] Insider Tips from Rosie!

    [30:26] Learn more at Nibble.bot

    Episode sponsored by Nibble. Learn more HERE

    Find the notes here: https://keepopt.com/234

    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
    Show More Show Less
    34 mins

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