Not all social media platforms are created equal, especially when it comes to marketing your VA services.

Choosing the right platform isn’t just about where you like to spend time—it’s about where your ideal clients are spending their time.

If you’re putting all your effort into a platform where your audience isn’t active, you’re working harder than you need to.

Before we get into specifics, consider these key questions:

• Who is your ideal client?

• Where do they hang out online?

• What type of content are you comfortable creating consistently?

Your answers to these questions will help determine which platform makes the most sense for you.

The best social media platform for your VA business isn’t a one-size-fits-all answer—it’s the one where your ideal clients are most active and where you can show up consistently.

Focus on cultivating relationships, not on promoting your VA business.

So, I challenge you this week to do a little research. Look at where your past or ideal clients are spending their time online, and decide which platform you want to focus on moving forward.

When you focus on the relationships you are going to go much farther, much faster. It’s about the people. You don’t need hundreds of connections to get one client, or 10 clients. You need just enough. Think quality over quantity, every time when marketing your VA business.

I’d love to hear your thoughts! Which platform has worked best for you? Connect with me on Threads or Instagram, or drop a comment in our Facebook VA community: The Virtual Assistant Lounge

And if you’re looking for more personalized guidance on growing your VA business, be sure to check out The VIrtual Circle. We are currently on winter hiatus but we pick up the group again in March and I’d love to have you join us.

It’s the only reason I do this, folks, is to help you become a ridiculously good virtual assistant.

I’ll see you next week!