• Capturing Attention Like and Advertiser | Will Awdry & Adrian Docea

  • May 18 2021
  • Length: 49 mins
  • Podcast

Capturing Attention Like and Advertiser | Will Awdry & Adrian Docea

  • Summary

  • 🚦 Being Boring is a luxury!

    🚦 Capturing attention, with the cleverness of an advertiser - is a useful skill now and in the future.

    My guests on this episode, two brilliant humans:


    ★ WILL AWDRY – Copywriter, writing coach & free-roving creative director who has looked after brands like BP, Kodak and Mercedes (https://willawdry.blog/)


    ★ ADRIAN DOCEA – the Co-founder & Innovative Director of the Heraldist, an agency that helps start-ups find and express their unique brand, product and value propositions (https://www.heraldist.com/)


    We believe that “capturing attention” is an essential skill in a very busy and noisy world. Not only for brands and companies, but for each of us. We will talk about:

    🚩 LinkedIn differentiation

    🚩 Using tools and frameworks to exercise our creative muscle

    🚩 Creativity through language mastery

    🚩 The awesome copywriting masterclass that the Herladist and Will are running together (https://www.heraldist.com/stbrendan/masterclass/will-awdry-copywriting)


    To get in touch with Will and Adrian, just reach out to them on LinkedIn:

    - https://www.linkedin.com/in/will-awdry-a30820a/

    - https://www.linkedin.com/in/adriandocea/



    ❤️Help spread education for a resilient future!❤️

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