There are people creeping your content right now—people who’ve never liked, commented, or shared a single thing—but they’re watching. And one day, they’ll buy from you.

That’s why creating content with these long-time lurkers in mind is so powerful. In this conversation, Kendall Cherry, founder of the Candid Collective, and I dive into the psychology behind these silent followers and how to use storytelling as a form of subliminal selling.

It’s all about creating authentic, meaningful content that connects on a deeper level and resonates with the right people—whether they engage today or months down the road.

If you’re tired of focusing on immediate validation, this one’s for you.

Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Podcasting expert Amanda Cupido joins to break down what it takes to create a successful show. From her bestselling book Let’s Talk Podcasting, Amanda shares the essentials: how to set up your show, structure episodes, and use smart strategies for audience growth and monetization.

Shirlee and Amanda talk about foundational steps like show development and episode mapping are crucial. Learn about everything from crafting intros to choosing the right episode length to deciding between audio and video formats and growing your show.

Chapters

00:00
Introduction to Podcasting with Amanda Cupido

02:57
The Evolution of Podcasting: From Hobby to Profession

05:57
Key Steps for Launching a Successful Podcast

08:54
Content Strategy: What to Say and How to Say It

11:46
Niche vs. Generalist: Finding Your Podcast's Focus

14:58
Episode Structure: Length, Guests, and Format

18:00
The Art of Interviewing: Balancing Structure and Conversation

22:12
Video vs. Audio Podcasts: The New Frontier

27:44
Navigating Podcast Growth in a Decentralized Landscape

34:42
Monetization Strategies for Podcasters

39:35
The Evolution of Podcasting: Insights from the New Edition

Connect with Amanda: https://www.linkedin.com/in/amandacupido/
https://www.leadpodcasting.com/

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Can introverts still be camera confident? Just ask Emma-Louise Parkes. She spent 17 years as an air traffic controller, where she mastered the art of calm, confident communication under pressure. Now, she uses that experience to coach ambitious introverts. In this episode, the host of The Ambitious Introvert podcast breaks down practical strategies for managing energy, becoming confidently visible, and using batching to stay consistent. If you’re an introvert looking to step up your visibility, Emma’s insights are game-changing. And her story is pretty awesome too!

Keywords
introvert, podcasting, batching content, visibility, energy management, communication, coaching, entrepreneur, mindset, personal branding

Chapters

00:00
From Air Traffic Control to Podcasting

09:09
Understanding Introversion and Visibility

18:03
Optimizing Energy and Workflow for Success

26:13
Building a Successful Podcast and Business

Connect with Emma Louise Parkes on Instagram
The Ambitious Introvert Podcast

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Ever feel like you need everything to be just right before hitting “record”? Here’s the reality: in the world of online content, the old rules don’t apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish.

Keywords
content creation, video production, authenticity, online presence, personal branding, video editing, social media, entrepreneurship, visibility, digital marketing

Key Takeaways

• The rules of content creation have changed in favour of creators.
• Authenticity is more important than polished production.
• Embrace the messy edit to connect better with your audience.
• You can create content anywhere, not just in a studio.
• Invest in good lighting and sound equipment, not just cameras.
• Let go of the need for perfection in your videos.
• Batch recording can simplify your content creation process.
• Jump cuts are now a preferred editing style.
• Your smartphone is sufficient for starting video content.
• Focus on your message and connection with the audience.

Whether you’re just starting or looking to enhance your content creation, this episode is packed with insights that will help you shake off perfectionism and show up confidently on camera.

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Frustrated by the lack of ROI on Instagram, Shirlee decided to quit and launch a 90-day challenge to grow her YouTube channel and cross-post on LinkedIn. As a video and visibility coach for entrepreneurs, these two platforms are WAY better suited to long-form, high-quality content and deeper audience engagement.

Keywords
YouTube growth, LinkedIn video strategy, social media ROI, quit Instagram, 90-day challenge, content creation, entrepreneurs, video marketing, public speaking, long-format video, camera confidence, business growth

Key Takeaways
•Shirlee's personal struggles with Instagram as a video coach
•Why YouTube and LinkedIn offer more value for entrepreneurs looking to grow their brand
•How to choose the right platform for your content creation strategy based on your goals

This episode is a must-listen for anyone feeling stuck with Instagram and wanting to find a more aligned, fulfilling approach to content creation.

Join the 90-Day Challenge:
Follow Shirlee's 90-day challenge to reach 10k followers/subscribers on YouTube and LinkedIn.

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Summary:
Imagine if you had overnight success with one viral video. Would you know how to handle it? In this episode, Shirlee argues for slow, steady growth and why the hard work that comes with it is key to building long-lasting success. Resilience, mastery, and relationship building are essential to this process. If gaining visibility feels like a grind, tune in to reframe your mindset and understand the value in the effort you’re putting in.

Keywords:
Slow growth, visibility journey, hard work, camera confidence, personal growth, entrepreneurship, business visibility, resilience, relationship building, mastery, sustainable success, process over outcome, personal development, media visibility, video storytelling.

Key Takeaways:
1.Resilience is Built Over Time: Slow growth builds the confidence and resilience needed for long-term visibility. You’ll be more equipped to handle challenges.

2.Hard Work Leads to Mastery: Consistent effort leads to mastering your craft, which lays the foundation for enduring success.

3.Relationships Are Key: Visibility is about creating meaningful, trust-based connections with your audience, and that takes time.

4.The Process is the Reward: Each step of the journey shapes you, refines your skills, and builds confidence.

5.Success Isn’t Overnight: True success is slow and deliberate—embrace the process as it moves you closer to your goals.

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Certified personal trainer and nutrition coach, Athena Concannon, gets real about her personal struggles with body image while being on video. Shirlee and Athena explore the complex relationship between body image and camera confidence. Specializing in fitness and nutrition for women over 35, Athena shares her journey through postpartum body changes and the mindset shifts that helped her overcome self-doubt and show up confidently on screen. This conversation is full of powerful insights and practical advice for anyone grappling with their appearance in front of the camera.

Keywords:
body image, confidence, fitness, nutrition, postpartum, women over 35, self-care, body positivity, strength training, hormonal changes

Key Takeaways:

•The Reality of Postpartum Body Changes: Athena opens up about the differences between her first and second pregnancies and how her body image was affected.

•How to Show Up Confidently on Camera, Even When You Don’t Love What You See in the Mirror: Learn the mindset shifts and strategies Athena used to tackle imposter syndrome and negative self-talk.

•The Power of Body Neutrality: Athena explains how focusing on body neutrality, rather than body positivity, can be a more realistic and empowering approach for many women.

•Practical Fitness Tips: From strength training to habit stacking, Athena shares accessible tips for women juggling careers, motherhood, and fitness.

•How to Navigate Hormonal Changes in Midlife: Learn how to work with your body, not against it, to feel stronger and more confident as you age.

Whether you’re an entrepreneur, thought leader, or service-based business owner who struggles with body image, this episode is packed with actionable advice on how to show up authentically on camera—without waiting for “perfection.”

Connect with Athena:

•Instagram: @AthenaConcannon

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Shirlee dives deep into the power of voice with special guest Susan Murphy, a seasoned broadcast voice coach with over 40 years of experience in TV and radio. Susan has worked with a wide range of professionals, from journalists to CEOs, helping them harness the full potential of their voice to communicate more effectively. Whether you’re a business owner, a thought leader, or simply someone looking to improve your communication skills, this episode is packed with invaluable advice to help you unlock your authentic voice.

Keywords
voice coaching, authentic voice, improve communication skills, confident communication, breath control for speaking, storytelling techniques, effective presentation skills, vocal impact, engage your audience, public speaking tips

Takeaways
•Master Your Authentic Voice: Discover why finding your natural pitch is key to keeping people engaged and how it helps you connect on a deeper level.

•Eliminate Filler Words: Learn practical strategies for reducing “um” and “uh” in your speech with simple adjustments like intentional pauses.

•Breathe for Impact: Find out how breath control and proper use of pauses can make your voice sound more powerful and authoritative.

•Adapt Your Voice for Any Medium: Whether on stage or on social media, your voice matters. Learn how to adjust your style to connect with different audiences.

Links
Susan Murphy's website
Connect with Susan on LinkedIn

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠