There are people creeping your content right now—people who’ve never liked, commented, or shared a single thing—but they’re watching. And one day, they’ll buy from you.

That’s why creating content with these long-time lurkers in mind is so powerful. In this conversation, Kendall Cherry, founder of the Candid Collective, and I dive into the psychology behind these silent followers and how to use storytelling as a form of subliminal selling.

It’s all about creating authentic, meaningful content that connects on a deeper level and resonates with the right people—whether they engage today or months down the road.

If you’re tired of focusing on immediate validation, this one’s for you.

Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Podcasting expert Amanda Cupido joins to break down what it takes to create a successful show. From her bestselling book Let’s Talk Podcasting, Amanda shares the essentials: how to set up your show, structure episodes, and use smart strategies for audience growth and monetization.

Shirlee and Amanda talk about foundational steps like show development and episode mapping are crucial. Learn about everything from crafting intros to choosing the right episode length to deciding between audio and video formats and growing your show.

Chapters

00:00
Introduction to Podcasting with Amanda Cupido

02:57
The Evolution of Podcasting: From Hobby to Profession

05:57
Key Steps for Launching a Successful Podcast

08:54
Content Strategy: What to Say and How to Say It

11:46
Niche vs. Generalist: Finding Your Podcast's Focus

14:58
Episode Structure: Length, Guests, and Format

18:00
The Art of Interviewing: Balancing Structure and Conversation

22:12
Video vs. Audio Podcasts: The New Frontier

27:44
Navigating Podcast Growth in a Decentralized Landscape

34:42
Monetization Strategies for Podcasters

39:35
The Evolution of Podcasting: Insights from the New Edition

Connect with Amanda: https://www.linkedin.com/in/amandacupido/
https://www.leadpodcasting.com/

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Can introverts still be camera confident? Just ask Emma-Louise Parkes. She spent 17 years as an air traffic controller, where she mastered the art of calm, confident communication under pressure. Now, she uses that experience to coach ambitious introverts. In this episode, the host of The Ambitious Introvert podcast breaks down practical strategies for managing energy, becoming confidently visible, and using batching to stay consistent. If you’re an introvert looking to step up your visibility, Emma’s insights are game-changing. And her story is pretty awesome too!

Keywords
introvert, podcasting, batching content, visibility, energy management, communication, coaching, entrepreneur, mindset, personal branding

Chapters

00:00
From Air Traffic Control to Podcasting

09:09
Understanding Introversion and Visibility

18:03
Optimizing Energy and Workflow for Success

26:13
Building a Successful Podcast and Business

Connect with Emma Louise Parkes on Instagram
The Ambitious Introvert Podcast

Connect with Shirlee

• ⁠Download the prompts to create your perfect elevator pitch
• Watch on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠