• CW 135: Sales & Marketing with Christy Van Der Westhuizen

  • Dec 21 2022
  • Length: 24 mins
  • Podcast

CW 135: Sales & Marketing with Christy Van Der Westhuizen

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  • Summary

  • Creating “Magic” First Impressions

    Host Christy Van Der Westheuizen shares how first impressions play a HUGE role in the sales outcomes of senior living.

    “It will be someone’s first time to Disneyland every single day.” - Walt Disney

    How does this inspire your commitment to creating positive first impressions in your own community?


    Here’s what Disney does to create magical first impressions and a immeasurable customer experience:

    1. Create immersive and magical experiences

    2. Details, details, details (even the trash can is important!)

    3. Involve every team member

    4. Personalization (“where’s the WOW factor?”) is key

    5. Leverage technology


    For more information, read the entire inspiration article here.


    Become a BTG Network Sponsor.


    Meet the BTG Contributors.


    Powered by Peak Senior Living by Functional Pathways.


    Connect with us on social media:

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    Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.


    Produced by Solinity Marketing.

    Mentioned in this episode:

    NIC Spring Conference

    Register for NIC Spring Conference here.

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