• CRM: actionable insight that drives sales

  • Oct 22 2020
  • Length: 25 mins
  • Podcast

CRM: actionable insight that drives sales

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  • Summary

  • Do you use your CRM to look back or look forward? Is it a repository or an optimisation tool? Does it help you to predict trends and accelerate sales processes or is it a tick box exercise your sales team prefers to avoid? In this episode, Anna's joined by two sales and marketing data specialists, Travis Davis of PointnTime and Melanie Foster of Harness, to highlight ways to put your CRM at the heart of your sales growth.
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