Summary:

- Be a guide for customers, and over time that will increasingly improve LTV
- Difference between a community and an audience
- How to allow your community members to connect with each other instead of it just being a megaphone from the company
- Make community members a core part of your company's journey (ask feedback and get inspired by them!)
- Have a goal for your community
- How to set up your questions for success by coordinating with your community
- Do you have a dedicated community point person or is it just another task for marketing
- What community platforms work well
- The challenges with using Social Networking platforms (Like Facebook)
- ROI of community

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Summary: 

• Do you know your CLTV at 30, 60, 90, and 180 days?
• LTV starts with the first purchase
• LTV by campaign (vs. Global LTV)
• Most companies have a random customer journey strategy (and why that's a huge hole)
• LTV is not one number
• Understanding front-end vs. back-end revenue
• Look at LTV/AOV
• How to use your LTV data to market more effectively
• How to reduce barriers to entry and minimize friction to maximize CLTV
• Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
• LTV in B2B vs. B2C
• LTV by channel
• LTV is not a static number

-Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators

-Be proactive and check in with customers

-Have tangible goals around gathering feedback

-Aligning leadership around customer needs as you scale

-Separate and layer customer phase

-Anticipating and responding to customer challenges

-Being an organization led by Voice of the Customer