• 3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

  • Aug 24 2022
  • Length: 32 mins
  • Podcast

3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

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  • Summary

  • Summary: 

    • Do you know your CLTV at 30, 60, 90, and 180 days?
    • LTV starts with the first purchase
    • LTV by campaign (vs. Global LTV)
    • Most companies have a random customer journey strategy (and why that's a huge hole)
    • LTV is not one number
    • Understanding front-end vs. back-end revenue
    • Look at LTV/AOV
    • How to use your LTV data to market more effectively
    • How to reduce barriers to entry and minimize friction to maximize CLTV
    • Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
    • LTV in B2B vs. B2C
    • LTV by channel
    • LTV is not a static number
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