This episode begins by discussing a mouse problem in Vaishnavi's house and goes on to understand how Urban Company is addressing this and more.

Jessie describes how Urban Company was next to a miracle in solving her domestic woes and invites Nikhil Shanker, VP - Customer and Partner Experience at Urban Company to explain how they do it.

It's not easy taking on the challenge of converting a diverse population of service providers into a cohesive and responsive service team. It requires good design, process, and of course, a 2x2 matrix!

Akasa Air is committed to designing a better flying experience for all of its passengers. That's why they've adopted an inclusive design philosophy for everything from the airline check-in counters to their uniforms.

Belson Coutinho, co-founder of Akasa Air believes that low cost does not mean a cheap customer experience. By investing in inclusive design, Akasa can offer a unique and comfortable flying experience that sets them apart from other airlines.

Designing a mobile first experience for airlines doesn't just mean creating an app. It means thinking about all the different ways that flyers will use their devices throughout their journey, and designing your experience around that.

That means creating multiple user journeys for different types of flyers. Some might want to check in and view their boarding pass on their phone. Others might want to use their device to track their baggage or find their way around the airport.

And of course, everyone wants a seamless experience that makes travel easy and stress-free. That's why it's so important to design with the user in mind, every step of the way.

In this episode we tap into Nitin Sethi‘s deep experience in consumer digital spanning Indigo, Quikr, Naukri, BabyOye and more to understand what are the pain points that super apps solve for consumers that make them very appealing.



User experience design is the topic for this edition of Business by Design. This is the podcast about how design can change the way we experience business. We’ve got like the most magical guest on our show today – Nakul Shenoy is a multi-faceted personality: a communication scientist, a design consultant with multiple patents, a user researcher and a mentalist.

User experience design is all about making sure that your customers have the best possible experience when using your product or service. It’s about creating something that is easy to use and enjoyable, while also providing the functionality that your customers need.

Good UX design can make a big difference to your bottom line. Happy customers are more likely to stay with your product or service and to recommend it to others. They’re also more likely to spend more money with you over time.

It’s important for marketers to understand user experience design and to be involved in the process from the beginning. By actively listening to customers and working with the designers, you can ensure that the final product meets the markets stated and unstated needs.