Business by Design

By: Jessie Paul
  • Summary

  • Every week an marketing and customer experience expert from a variety of consumer industries is interviewed to understand how they are using design to create a better business. What are the trends that make it easier for customers to interact? How can we make delight a design feature? How are their businesses investing in embracing the digital future? Jessie brings in her 25 years of experience as a CMO, Board Member and Consultant to provide the strategy and customer questions while Vaishnavi asks the design and tech questions. This is not another boring corporate podcast so count on the experts to share their expertise with a dash of fun and anecdotes on the side.
    Copyright 2023 Business by Design
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Episodes
  • Nikhil Shanker of Urban Company on Designing a Great Customer & Partner Experience
    Dec 1 2022

    This episode begins by discussing a mouse problem in Vaishnavi's house and goes on to understand how Urban Company is addressing this and more.

    Jessie describes how Urban Company was next to a miracle in solving her domestic woes and invites Nikhil Shanker, VP - Customer and Partner Experience at Urban Company to explain how they do it.

    It's not easy taking on the challenge of converting a diverse population of service providers into a cohesive and responsive service team. It requires good design, process, and of course, a 2x2 matrix!

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    31 mins
  • Better customer experience by design: With Belson Coutinho, Akasa Air
    Sep 21 2022

    Akasa Air is committed to designing a better flying experience for all of its passengers. That's why they've adopted an inclusive design philosophy for everything from the airline check-in counters to their uniforms.

    Belson Coutinho, co-founder of Akasa Air believes that low cost does not mean a cheap customer experience. By investing in inclusive design, Akasa can offer a unique and comfortable flying experience that sets them apart from other airlines.

    Designing a mobile first experience for airlines doesn't just mean creating an app. It means thinking about all the different ways that flyers will use their devices throughout their journey, and designing your experience around that.

    That means creating multiple user journeys for different types of flyers. Some might want to check in and view their boarding pass on their phone. Others might want to use their device to track their baggage or find their way around the airport.

    And of course, everyone wants a seamless experience that makes travel easy and stress-free. That's why it's so important to design with the user in mind, every step of the way.

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    31 mins
  • Nitin Sethi of Adani Digital Labs on Super Apps and Designing Around User Needs
    Sep 19 2022

    In this episode we tap into Nitin Sethi‘s deep experience in consumer digital spanning Indigo, Quikr, Naukri, BabyOye and more to understand what are the pain points that super apps solve for consumers that make them very appealing.

    

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    28 mins

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