• Business Accelerator: Personalisation in an automated world

  • Feb 6 2025
  • Length: 24 mins
  • Podcast

Business Accelerator: Personalisation in an automated world

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  • Summary

  • In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back discuss the increasing reliance on technology. While it can certainly be a benefit to brokers, don’t let it remove the human touch.

    Relationship building is a must for brokers and no matter how streamlined a process can be made through tech, these connections must be maintained in order to keep clients feeling heard and satisfied.

    Back urged brokers to segment clients (e.g., first-time buyers, investors) and tailor communication strategies to their specific needs and pain points. This includes anticipating client concerns and offering solutions before problems arise.
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