Join us as we welcome back the passionate and knowledgeable Mike Pearson, this time representing Christopher Ward. Discover Mike's transition from Zodiac to Christopher Ward and how his passion for the brand's community-focused approach influenced his career move. Hear firsthand about the brand's journey over the past two decades, their design evolution, and their dedication to producing high-quality watches that stand the test of time. Mike's infectious enthusiasm and deep connection to the brand come through, making for an engaging and heartfelt discussion.

Uncover the unique challenges of promoting and building Christopher Ward's presence in the United States, particularly for an online-exclusive brand. We discuss the importance of face-to-face interactions in establishing trust within the watch community and bridging cultural differences between British and American consumers. Learn about the personal impact of representing a British brand in the U.S. and the critical role of effective communication in fostering brand loyalty across different markets.

Look ahead with us as Mike shares insights into Christopher Ward's innovative future, including their proactive design strategies and the meticulous development process behind groundbreaking models like the Belcanto. From the opening of their first U.S. showroom in Dallas to the strategic growth of their team and operations, discover how Christopher Ward blends retail with digital experiences and maintains its dedication to quality, community, and genuine relationships. This episode is a treasure trove of stories about community building, strategic partnerships, and the legacy of a brand committed to excellence and innovation.

Check out Christopher Ward: https://www.christopherward.com

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