Join us as we welcome back the passionate and knowledgeable Mike Pearson, this time representing Christopher Ward. Discover Mike's transition from Zodiac to Christopher Ward and how his passion for the brand's community-focused approach influenced his career move. Hear firsthand about the brand's journey over the past two decades, their design evolution, and their dedication to producing high-quality watches that stand the test of time. Mike's infectious enthusiasm and deep connection to the brand come through, making for an engaging and heartfelt discussion.

Uncover the unique challenges of promoting and building Christopher Ward's presence in the United States, particularly for an online-exclusive brand. We discuss the importance of face-to-face interactions in establishing trust within the watch community and bridging cultural differences between British and American consumers. Learn about the personal impact of representing a British brand in the U.S. and the critical role of effective communication in fostering brand loyalty across different markets.

Look ahead with us as Mike shares insights into Christopher Ward's innovative future, including their proactive design strategies and the meticulous development process behind groundbreaking models like the Belcanto. From the opening of their first U.S. showroom in Dallas to the strategic growth of their team and operations, discover how Christopher Ward blends retail with digital experiences and maintains its dedication to quality, community, and genuine relationships. This episode is a treasure trove of stories about community building, strategic partnerships, and the legacy of a brand committed to excellence and innovation.

Check out Christopher Ward: https://www.christopherward.com

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What if the simple choice of a watch shape could redefine an entire industry? Jess Chow and Sunny Fong, the brilliant minds behind VIEREN, join us to share their incredible journey of creating a brand that’s challenging the norms. Jess’s deep family roots in the watch world and Sunny’s vibrant fashion expertise have culminated in a line of rectangular watches that stand out from the crowd. Hear about their serendipitous meeting, the personal and cinematic inspirations behind their designs, and the hurdles they faced in crafting these one-of-a-kind timepieces.

Celebrating the artistry of watchmaking, we dive into the meticulous process of creating VIEREN’s Swiss-made components and their unwavering commitment to sustainability. From the launch of the VIEREN brand in the challenging landscape of 2020 to the innovative online strategies they adopted during the pandemic, Jess and Sunny’s resilience is nothing short of inspiring. They also give us a sneak peek into their upcoming in-person pop-up event in Toronto, where they hope to reconnect with their community and showcase their stunning creations.

In this episode, we explore Varon’s evolving collection, from the OG Automatic line inspired by modernist architecture to their fashionable collaboration with hip-hop star Saweetie. Jess and Sunny discuss their design philosophy, the intersection of fashion and horology, and their focus on authenticity. Learn about their latest collection inspired by vintage stereo systems and their future plans for brand expansion. This is an episode brimming with passion, creativity, and a fresh outlook on the fusion of fashion and luxury in modern watchmaking. Don't miss it!

Pick up your VIEREN here: https://vieren.co/

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Ever wondered how a boutique watch brand rises to prominence in a saturated market? Join us as we sit down with Jérôme Burgert from Serica, who shares the captivating journey of creating a watch brand that fuses vintage inspiration with modern precision. Discover the genesis of Serica, co-founded with Gabriel, and their fascination with tool watches from the 40s to the 70s. Jerome offers his intriguing take on encountering counterfeit Serica watches on platforms like Alibaba, considering them as an unintentional nod to Serica's design influence and impact.

We explore Serica's unique design philosophy, which emphasizes simplicity, elegance, and practicality. Jerome details how Serica differentiates itself from brands like Rolex by innovating with distinctive hand shapes and thoughtful design choices. Get an insider's look at their current lineup, including the 6190 field chronometer, the 5303 diving chronometer, and the 8315 travel chronometer, each crafted with a keen eye for originality and functionality. Jerome also shares the challenges and triumphs of sourcing reliable movements, culminating in a successful partnership with Soprod, enhancing both the performance and aesthetics of Serica watches.

Dive into Serica's future aspirations as Jerome discusses plans for expanding their collection to include dress watches, chronographs, and women's watches, all while maintaining a focus on sustainability and timeless design. Reflecting on the emotional connection watch enthusiasts have with their timepieces, we ponder the sentimental value of a "daily beater" versus a "Grail watch." Jerome also shares insights into Serica's global vision and the importance of storytelling in creating a deeper appreciation for their timepieces. Whether you're a watch aficionado or just discovering the allure of finely crafted timepieces, this episode offers a compelling look into the artistry and passion behind Serica watches.

Check out Serica: https://www.serica-watches.com/en/

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Support the show: https://www.buzzsprout.com/2237102/support
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