• Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

  • Nov 6 2024
  • Length: 33 mins
  • Podcast

Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

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  • Summary

  • This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.

    Here's what you'll learn in this episode:

    • Why original research reports are essential for building thought leadership and content differentiation.

    • Tips for designing survey questions that yield valuable insights.

    • Strategies for repurposing research findings to fuel your content throughout the year.

    • How to align internal teams, like sales and product, around a shared research initiative.

    • Best practices for measuring the impact and long-term value of your research report.

    Tune in for valuable insights and actionable tips!

    CONNECT WITH NIELS:

    🔔 LinkedIn: linkedin.com/in/nielsvanmelick

    🌐 Website: leadwave.io

    CONNECT WITH NICOLE:

    🔔 LinkedIn: linkedin.com/in/nicole-caci-30aa24108

    🌐 Website: avepoint.com
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