• Building Decision Making Confidence | 439

  • Aug 17 2024
  • Length: 8 mins
  • Podcast

Building Decision Making Confidence | 439

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  • Summary

  • Building decision-making confidence in customers is crucial for sales success, and sales influence comes from clarifying the differences between products and helping customers build decision confidence.
    • Building decision-making confidence in customers is crucial for sales success.
    • Researching lighting systems online, found a helpful video comparing two options, which increased my confidence in making a buying decision.
    • One person did a side-by-side comparison of two lighting systems, visually showing the differences in brightness, pros and cons, and price.
    • The customer chose the cheaper option after considering the accessories and her specific needs.
    • Choose between cheaper and more expensive options based on your needs and priorities for managing cords and travel.
    • Customers need to feel confident in their decision-making process, and sales influence comes from clarifying the differences between products and helping customers build decision confidence.
    • B2B buyers with high decision confidence are more likely to choose a premium offering, but situational needs also play a significant role in the decision-making process.
    • Great speakers deliver real content, engage the audience, and motivate them, always making the client look good.

    Summary for: https://youtu.be/LTt-qGcwq5w

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