Brand and Butter

By: Tara Ladd
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  • Summary

  • Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Packed with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste.

    Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch.

    Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio here for brands who refuse to settle. Evolving brand identities to stay relevant fusing psychology, strategy, and design.
    © 2025 Tara Ladd
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Economics Leadership Marketing Social Sciences
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Episodes
  • Adapting Brands to Modern Cultural Shifts

    Adapting Brands to Modern Cultural Shifts
    Dec 4 2024

    Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice.

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
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    34 mins
  • The Cultural Impact on Brand Identity

    The Cultural Impact on Brand Identity
    Nov 8 2024

    TW: this episode touches on weight loss.

    What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re talking the power of brand strategy and how it can not only capture consumer loyalty, but resonate deeply with their personal identities. Listen in as I unpack the deeper connection between branding, consumer behaviour, and big cultural events and how shared beliefs can transform brands into personal extensions of identity.

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
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    30 mins
  • Why Every Business Needs to Pay Attention to Triple J's Rebrand

    Why Every Business Needs to Pay Attention to Triple J's Rebrand
    Nov 1 2024

    Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from becoming irrelevant. I highlight the critical role of creativity in the future of branding, and why this is a warning to everyone for what's to come.

    As mentioned in the episode, here is the Bouba Kiki Effect psychology breakdown.

    P.S. Want to stay ahead of the curve and evolve your brand to truly kick ass? Jump on the waitlist for The Laboratory and join a crew of forward-thinking entrepreneurs who are on a mission to make moves.

    Send us a text

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
    Show More Show Less
    28 mins

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