• Adapting Brands to Modern Cultural Shifts

  • Dec 4 2024
  • Length: 34 mins
  • Podcast

Adapting Brands to Modern Cultural Shifts

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  • Summary

  • Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice.

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