• Five Minute Friday: Holiday Retail Tip: Promotions vs Sales
    Nov 29 2024

    Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season.

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    7 mins
  • #635: Mastering Storytelling to Build a Memorable Brand
    Nov 26 2024
    Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Geordian Abel: Website Pink Friday 2024Pink Friday Map Join The Boutique Hub Community2025 Boutique Boss Planner Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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    42 mins
  • Five Minute Friday: Pink Friday: Support Small First
    Nov 22 2024

    It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word.

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    6 mins
  • #634: The Impact of Shopping Small First
    Nov 19 2024
    Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Pink Friday 2024Pink Friday Map Join The Boutique Hub Community2025 Boutique Boss Planner Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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    12 mins
  • Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff
    Nov 15 2024

    I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out!

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    5 mins
  • #633: Designing with Purpose: Crafting Products that Spark Joy and Connection
    Nov 12 2024
    Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Taylor Elliott: Website | Instagram | Facebook Profit First by Mike Michalowicz 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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    38 mins
  • Five Minute Friday: Holiday Retail Tip: Make It Easy
    Nov 8 2024

    What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.

    Resources:

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    5 mins
  • #632: Staying In Your Lane: Building a Business Without Debt
    Nov 5 2024
    Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: H2G Boutique: Website | Facebook Profit First by Mike Michalowicz 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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    34 mins