One of my favorite topics is email, and Philip Duncan is here to talk about all things email marketing. Philip is an award-winning Amazon best-selling author. He’s the host of the Powerhouse Offerings Summit and runs a workshop called Email Marketing for Authors Made Easy. Philip explains why email is his number one marketing strategy and how it’s transformed his life and business. Just a few years ago, he was working a nine-to-five but took a giant leap of faith and hasn’t looked back.

Email marketing can feel overwhelming, but Philip shares some of his best tips and tricks for authors so you can better promote yourself and grow your business. He walks through what you should do if you’re just getting started with email marketing and what he covers in his workshop. Philip and I discuss how often you should send emails out, the importance of authenticity, and why you need to have a “reader magnet” in your strategy. We also talk about cross promoting with others, ads, and how an email list can help you scale.

What’s Inside:

• Why email marketing is so powerful for authors.
• How to start an email marketing strategy from scratch.
• How to use cross promotion to boost your email list.

Mentioned In This Episode:
Ray.fm
PhilipSDuncan.com

Matt McWilliams is living proof that you can pursue your passion in life and do so while making a profit. He’s worked with some of the top companies and entrepreneurs on the planet, including Shark Tank’s Kevin Harrington, Tony Robbins, and Lewis Howes. Matt’s here to help you on your quest to turn your own passion and message into a profitable and growing business. We begin our conversation by talking about Matt’s journey, which he outlines in his new book, Turn Your Passions into Profits.

Matt’s a genius when it comes to book launches and marketing, and here he shares his secrets. He shares the techniques that he uses to help his clients see massive success when they put their books out into the world. We discuss how your book launch can lead to huge growth in your email list. We also talk about how to set up the perfect book launch funnel, the power of working with affiliate partners, why you don’t need to partner with big names to see big results, and what to do if you already have a book but want to revamp your strategy.


What’s Inside:

• How to set up the perfect book launch funnel,
• Why you don’t need to partner with big names to see big results,
• How to revamp your strategy if you already have a book,

Mentioned In This Episode:
Ray.fm
PassionsIntoProfitsBook.com/Ray

Alinka Rutkowska is the CEO of Leaders Press. She’s a USA Today and Wall Street Journal best-selling author, and Leaders Press made me a best-selling author as well! Alinka helps entrepreneurs create books from scratch and launches them to best-seller with a 100% success rate. She runs a hybrid publishing house with traditional distribution through Simon and Schuster, through which more than 500 entrepreneurs have been able to share their stories. Alinka has been featured by Forbes, Entrepreneur Magazine, and numerous other outlets.

Alinka’s mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030. Here, she shares her own wisdom around book marketing, and we kick off our conversation with where a beginner can start. We discuss how to set realistic goals as an author, which aren’t always about how many books you sell. We also talk about how to invest money into becoming a best-seller, the truth about how many books best-selling authors actually sell, and how to use a book to bring in a ton of revenue for your business through other channels.

What’s Inside:

• Where to start if you’re new to book marketing.
• How to set realistic goals as an author.
• How to use a book to skyrocket your income.

Mentioned In This Episode:
Ray.fm
LeadersPress.com

Derek Doepker went from being a broke valet parker to best-selling author. He’s sold over 100,000 books using free and low-cost strategies. Today, he shares those strategies with authors to turn their passions for writing into thriving businesses. Derek has also been featured in Forbes, Entrepreneur, and Success magazines as well as several other world-renowned publications. Here, Derek and I talk about how to market your book, specifically through an audiobook.

A solid marketing strategy typically involves you putting yourself and your message out there in various forms of media. Derek and I discuss which formats make the most sense and why you need a good book cover, description, and a list of reviews. We also talk about how multiple formats help you build authority, the pros and cons of doing an audiobook and whether or not you should do it all yourself, the benefits of reading through your manuscript, and how to upload your audiobook to various platforms.

What’s Inside:

• How audiobooks can uplevel your book marketing strategy.
• Whether you should do your audiobook yourself or outsource.
• How to upload your audiobook to various platforms.

Mentioned In This Episode:
Ray.fm
DerekDoepker.com

Joris van Leeuwen is the CEO of Cutting-edge-studio.com where he helps self-published authors publish and market their books successfully by providing all the author services they would need. Joris and his sister company, Cutting-edge-business.com, create websites and promo videos that can help authors grow and promote their businesses. Joris loves to work with first time self-published authors who are overwhelmed with the publishing and marketing process. 

Here, we’re diving into a bit of book marketing 101. Basic book marketing is a tough hurdle to get over, and Joris is an expert. The process involves a ton of clear thinking and focus. Many authors pour all of their time and energy into writing and publishing their books, not realizing that marketing is even more vital. Joris shares the basics authors need to get their book marketing plan started. We also discuss the importance of having a great book cover, why you shouldn’t rush the publishing and marketing process, and more.

What’s Inside:

• The basic elements of a book marketing plan.
• Why you need a great book cover.
• Why you shouldn’t rush the book marketing and publishing process.

Mentioned In This Episode:

Ray.fm
Cutting-edge-studio.com
Cutting-edge-business.com

Glen Kowalski is an ex-Microsoft software engineer who said, “Screw the commute,” moved to Panama, and now helps business owners get their message out without worrying about being cancelled or censored. He’s a fierce freedom lover who believes that freedom of speech should be a core human right and is fundamental to living a life outside of tyranny. Here, Glen shares his story of how he wound up in Panama, the evolution of his marketing business ventures, and how he became more involved in freedom movements.

Freedom comes in many shapes and sizes, and many people simply want freedom from their jobs. Freedom of boss, income, and geography can be a total game-changer and Glen shares advice on the first steps people should take to move in that direction. The biggest thing to do is figure out your financial situation and how you’ll earn the income you need to get the freedom you crave. Glen and I also discuss how he helps clients find their own path to freedom and information on his upcoming virtual summit on how to own your own assets. 

What’s Inside:

• Glen’s story of going from software engineer to business owner.
• The first steps to take to find your own path to freedom.
• Information on Glen’s upcoming summit.

Mentioned In This Episode:
Ray.fm
RenegadeSummits.com

Jackie Lapin helps leaders grow their online and live audiences by getting booked faster, easier, and in more places.  Here, we talk about springboarding your business using live and virtual speaking events on multiple platforms. Jackie was one of the first female sports writers in America, and she then segued into having one of the largest sports special events and PR companies in the United States with a world-class client list. Jackie later rebranded her agency as Conscious Media Relations, where she does radio podcast tours for authors, leaders, and experts.

Today, Jackie also runs SpeakerTunity, a speaker and leader resource company that gives people contacts where they can book themselves across a number of different platforms. Her clients book everywhere, including radio shows, podcasts, virtual summits, live and virtual stages, and even TEDx stages. Jackie and I discuss some first steps to take if you’re thinking about booking speaking gigs yourself. We also talk about overcoming stage fright, the types of programs to sell during speaking events, and why how writing a book can help you book more stages.

What’s Inside:

• How Jackie helps her clients book speaking events to grow their businesses.
• The first steps to take to book speaking gigs.
• How to develop programs to sell during speaking engagements.

Mentioned In This Episode:
Ray.fm
SpeakerTunity.com
44 Ways to Seduce Your Next Client

Susan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. Susan is on a mission to wipe out sameness and add vitality and differentiation to author marketing. Through her company, Aviva Publishing, she has guided hundreds of non-fiction authors to use their books to become trusted and recognized authorities in their niche markets. Susan started her career training exhibitors at trade shows. There, she got her expertise in honing in on a niche market and going from unknown to one of the go-to experts.

Susan joins me here to talk about niches and how to stand out from the crowd. She shares insights from her book Riches in Niches and how to make yourself a big fish in a small pond. Some niches can run dry pretty quickly, so you want to make sure your niche is profitable and sustainable. Writing a book is a great tactic to stand out as a leader in a niche market, as many in those areas aren’t published. I also talk to Susan about the process of niching down, how to adapt your books and programs to niche audiences, how authors can leverage virtual summits, and why you shouldn’t be afraid to do something different.

What’s Inside:

• How to stand out as an expert in a niche market.
• The value of writing a book to establish authority.
• How authors in niche markets can leverage virtual summits.

Mentioned In This Episode:
Ray.fm
BrainstormWithSusan.com
Susan’s Book: Riches in Niches