One of my favorite topics is email, and Philip Duncan is here to talk about all things email marketing. Philip is an award-winning Amazon best-selling author. He’s the host of the Powerhouse Offerings Summit and runs a workshop called Email Marketing for Authors Made Easy. Philip explains why email is his number one marketing strategy and how it’s transformed his life and business. Just a few years ago, he was working a nine-to-five but took a giant leap of faith and hasn’t looked back.

Email marketing can feel overwhelming, but Philip shares some of his best tips and tricks for authors so you can better promote yourself and grow your business. He walks through what you should do if you’re just getting started with email marketing and what he covers in his workshop. Philip and I discuss how often you should send emails out, the importance of authenticity, and why you need to have a “reader magnet” in your strategy. We also talk about cross promoting with others, ads, and how an email list can help you scale.

What’s Inside:

• Why email marketing is so powerful for authors.
• How to start an email marketing strategy from scratch.
• How to use cross promotion to boost your email list.

Mentioned In This Episode:
Ray.fm
PhilipSDuncan.com

Matt McWilliams is living proof that you can pursue your passion in life and do so while making a profit. He’s worked with some of the top companies and entrepreneurs on the planet, including Shark Tank’s Kevin Harrington, Tony Robbins, and Lewis Howes. Matt’s here to help you on your quest to turn your own passion and message into a profitable and growing business. We begin our conversation by talking about Matt’s journey, which he outlines in his new book, Turn Your Passions into Profits.

Matt’s a genius when it comes to book launches and marketing, and here he shares his secrets. He shares the techniques that he uses to help his clients see massive success when they put their books out into the world. We discuss how your book launch can lead to huge growth in your email list. We also talk about how to set up the perfect book launch funnel, the power of working with affiliate partners, why you don’t need to partner with big names to see big results, and what to do if you already have a book but want to revamp your strategy.


What’s Inside:

• How to set up the perfect book launch funnel,
• Why you don’t need to partner with big names to see big results,
• How to revamp your strategy if you already have a book,

Mentioned In This Episode:
Ray.fm
PassionsIntoProfitsBook.com/Ray

Alinka Rutkowska is the CEO of Leaders Press. She’s a USA Today and Wall Street Journal best-selling author, and Leaders Press made me a best-selling author as well! Alinka helps entrepreneurs create books from scratch and launches them to best-seller with a 100% success rate. She runs a hybrid publishing house with traditional distribution through Simon and Schuster, through which more than 500 entrepreneurs have been able to share their stories. Alinka has been featured by Forbes, Entrepreneur Magazine, and numerous other outlets.

Alinka’s mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030. Here, she shares her own wisdom around book marketing, and we kick off our conversation with where a beginner can start. We discuss how to set realistic goals as an author, which aren’t always about how many books you sell. We also talk about how to invest money into becoming a best-seller, the truth about how many books best-selling authors actually sell, and how to use a book to bring in a ton of revenue for your business through other channels.

What’s Inside:

• Where to start if you’re new to book marketing.
• How to set realistic goals as an author.
• How to use a book to skyrocket your income.

Mentioned In This Episode:
Ray.fm
LeadersPress.com