Join host Katie Baldwin on another episode of Beyond the Transaction as she engages in a captivating conversation with the multi-talented Josh Edmonds. This episode explores the dynamic intersection of passion, creativity, and entrepreneurship.

Discover how Josh's journey from photography to music production to owning his own studio (Ambian Studios) mirrors the themes we often explore on Beyond the Transaction, namely of embracing unexpected turns and adaptability.

The episode delves into the delicate balance between passion and business, a topic central to many entrepreneurial ventures. Josh reflects on the evolution of his relationship with music, paralleling the theme of how passions transform over time. His insights provide a unique perspective on maintaining the spark that initially fueled the entrepreneurial flame.

As the conversation unfolds, his experiences emphasise the importance of a supportive network, taking calculated risks, and the transformative power of commitment. These insights echo the themes we often explore on Beyond the Transaction, embodying the human side of entrepreneurship.

In a thought-provoking conclusion, the episode looks beyond mere transactions to explore the human experiences and personal growth that entrepreneurship entails.

Join Katie Baldwin and Josh Edmonds for a conversation that not only touches on the intricacies of the music industry but also resonates deeply with Beyond the Transaction's exploration of passion, creativity, and the entrepreneurial spirit.

We continue to unravel the narratives behind successful businesses. In this candid conversation, Jess Owen, the dynamic force behind Just Jess Boujee Bakery, joins us to share her compelling trajectory from turning her small home kitchen to a successful bakery evolving into its pink presence with storefronts and pop-ups. We delve into the challenges, unique branding choices, and the intersection of creativity and business in this episode. Emphasising that success in business goes beyond mere transactions—it involves creativity, brand building, community engagement, and the ability to navigate challenges. Jess kicks off by narrating her entrepreneurial genesis, revealing the nerve-wracking yet liberating decision to leave her sales job and channel her savings into baking. The conversation touches on the early challenges and the art of unveiling a business idea to the world. Social media emerges as a powerful ally as Jess discusses the pivotal role it played in shaping her brand. From Instagram stories to engaging content, discover the strategic elements that fueled the growth of JJBB. We delve into the hurdles faced by Jess, exploring the unexpected twists in her entrepreneurial journey. We underscore the significance of prioritising mental well-being and the lessons learned from unforeseen challenges. As we peer into the future, Jess unravels her approach to business decisions, touching on the delicate balance between creativity, brand identity, and functionality. Uncover Jess's philosophy on the delicate dance between beauty and functionality. Learn about her fluid time management approach and the essence of building meaningful relationships with the audience. Jess leaves us with reflections on the significance of caring about details in business, building relationships with online followers, and an invitation to join the Just Jess Boujee Bakery community. Jess's story is more than a business journey; it's an exploration of creativity, resilience, and the art of turning dreams into reality.

In this episode we chat with Adam Bryce, a seasoned creative director and consultant, shedding light on his diverse global career. Adam reflects on his journey, shares details about his friendship with Virgil Abloh, and chats about how local New Zealand businesses can use creativity to drive commercial success. As he reflects on his creative journey, we discuss how each project contributes to his creative evolution and emphasises the importance of knowledge and problem-solving.   This episode delves into Adam’s most recent local venture, ”New Projects - Everyday Foundations,” where we explore the complexities, considerations, and the power of branding your business. Adam’s insights highlight the practical aspects of navigating a new business venture, from tackling logistical issues to recognising the interplay between global trends and local authenticity.   Join us for a candid conversation that goes beyond the transaction, offering valuable perspectives on the beauty and function that underpin successful creative ventures. ✨ ⁠Check out Island Magazine and New Projects - Everyday Foundations

At the core of this episode lies a fundamental truth: Beauty is function. We delve deep into the essence of creativity and design, where aesthetics and utility converge to shape our world. Caroline shares her insights into the delicate balance between setting parameters and creating processes, while harnessing the full potential of creativity to achieve greatness. The conversations showcases how beauty can serve as a powerful form of function, sparking incredible change when nurtured effectively.

From EFTPOS machines in New Zealand to toilet buttons... don't miss out and give this episode a play.