• The Impact of Colour

  • Nov 7 2023
  • Length: 8 mins
  • Podcast

The Impact of Colour

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  • Summary

  • Are your colours accurately representing the essence of your brand? In this episode, we touch upon colour theory and its profound impact on customer experience. We cover the basics in the psychology of colours, exploring the influence of hues like pink, purple, white, blue, teal, yellow, and red have on branding, design, and the overall customer experience.   From tranquility to luxury to clean aesthetic, we discuss how some brands meticulously design their physical spaces. Whether it’s the warm hues in Whittakers’ packaging, or the earthy, natural ambiance of an Icebreaker store - learn how interior design contributes to the overall brand experience.   Give a listen, and explore an entry level overview of colour theory and interior design. Discover how the smallest details can evoke emotions, shape your brand’s narrative and leave an indelible mark on your customers.
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