In our latest YouTube video, "Becoming The Ultimate Coach with the Jock and the Doc," we dive deep into a fundamental question that plagues the fitness industry: Do clients really need to be held strictly accountable, or is it support that will help them make small changes that fit their lifestyle towards their goals, ensuring long-lasting progress and enjoyment on their fitness journey?
Join us as Dr. Janine Stichter, a seasoned Ph.D. behaviorist, and Scott Schutte, the fitness facility owner extraordinaire, unpack the real meaning of accountability and its role in the broader context of what clients genuinely require to effect real and lasting change.
Redefining Accountability:
The video commences with a lively discussion about the concept of accountability in fitness coaching. It's a term that's often thrown around, and many clients state it as their primary need when hiring a personal trainer. But is it truly the panacea for achieving sustainable progress? We argue that accountability is just one piece of the puzzle.
Support Over Strict Accountability:
Dr. Janine and Scott make a compelling case for the power of support over rigid accountability. They contend that rather than merely imposing strict guidelines on clients, successful coaches need to provide a robust support system that empowers clients to make small, manageable changes. This approach ensures that fitness routines are not a burden but instead integrate seamlessly into their lifestyles, making the journey enjoyable and sustainable.
360 Wellness Coaching:
Our video introduces a game-changing concept – 360 Wellness Coaching. This innovative approach is the result of years of research and practical experience. It acknowledges that fitness isn't just about workouts and nutrition; it's about overall wellness. Our 360 Wellness Coaching system provides personal trainers with an easy-to-implement framework that puts the client's well-being at the center of the equation.
Real Stories, Real Success:
The video isn't just about theory; it's filled with inspiring real-life stories. Dr. Janine and Scott share their experiences with clients who have transformed their lives through the 360 Wellness Coaching approach. These stories underscore the effectiveness of a supportive, holistic wellness strategy.
Implementing 360 Wellness Coaching:
Our video isn't just about discussion; it's about action. Dr. Janine and Scott provide practical tips and advice on how to implement 360 Wellness Coaching in your fitness business. Whether you're a personal trainer or a gym owner, you'll discover strategies to enhance your clients' experience and boost your business's success.
Join the Conversation:
We invite viewers to join the conversation in the video's comments section. Share your thoughts on accountability versus support, your experiences with fitness coaching, and any questions you have about the 360 Wellness Coaching system. We're excited to engage with our community and help you on your journey towards becoming the ultimate fitness coach.
In "Becoming The Ultimate Coach with the Jock and the Doc," we challenge conventional wisdom in the fitness industry and present a new way forward. Our video is not just a source of knowledge; it's a call to action to revolutionize the way we approach fitness coaching and truly help our clients make lasting, enjoyable progress on their fitness journey. Don't miss this opportunity to transform your perspective on fitness coaching and take your career to the next level with 360 Wellness Coaching.
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https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 



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In the realm of fitness, the difference between mediocrity and excellence often hinges on the quality of the coaching staff. Elite fitness coaches possess a unique blend of knowledge, motivation, and a genuine commitment to their clients' well-being. In this video, we delve deep into the techniques and strategies that will help fitness organizations attract and retain these gems.

Dr. J and Scott kick off the discussion by emphasizing the importance of a compelling vision for your fitness organization. Just like athletes, coaches are drawn to places where they can be part of something inspiring. "A clear mission and values set the tone," says Dr. J. Scott adds, "Coaches want to align with organizations that share their passion for fitness and health."

One prominent theme that emerges is the significance of fostering a nurturing environment within your fitness organization. Scott underscores that it's not just about the physical space; it's about creating a culture of support, growth, and camaraderie. "Coaches thrive in environments that encourage their personal and professional development," he notes.

Both experts stress the importance of continuous learning in the fitness industry. Elite coaches are always on the lookout for opportunities to enhance their skills and stay up-to-date with the latest trends and research. "Organizations that invest in their coaches' education are more likely to attract and retain top talent," says Dr. J.

Retaining high-quality fitness coaches can be just as challenging as attracting them. Dr. J and Scott offer valuable insights into creating an environment where coaches want to stay and grow. They discuss the importance of open communication, trust, and offering career progression opportunities within the organization.

While competitive compensation is essential, our experts emphasize that it's not the only factor that matters to fitness coaches. Dr. J explains that coaches also value non-monetary benefits like flexibility, recognition, and opportunities to make a meaningful impact on clients' lives.

Throughout the video, Dr. J and Scott share real-life examples and anecdotes from their extensive experience in the fitness industry. These stories provide concrete illustrations of successful strategies for attracting and retaining high-quality fitness coaches, making the discussion relatable and actionable.

By the end of this video, viewers will gain a deeper understanding of the intricacies of building and maintaining a top-tier coaching team in the fitness world. Whether you're a fitness enthusiast, a gym owner, or a fitness professional, the hidden strategies discussed in this video will equip you with the tools and insights to elevate your fitness organization to new heights.

Don't miss out on this enlightening conversation. Be sure to subscribe for more engaging discussions and fitness-related content from Dr. J and Scott. Your journey to coaching excellence in the fitness world starts here!

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Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 

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Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

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Thanks for watching the video Discover the hidden strategies for attracting and retai

As fitness professionals like personal trainers, nutritionists, and health coaches, it's easy to get caught up in the mindset that more leads and clients are the key to growing a successful fitness business. However, while getting leads is important, solely focusing on lead generation without considering client retention and loyalty is a recipe for high client turnover and an unsustainable business.

In this video from the podcast "Becoming the Ultimate Coach with the Jock and the Doc", we dive into why building a thriving fitness business requires more than just acquiring new leads and clients. Getting more leads through marketing and outreach can certainly help grow your clientele, but not if those clients don't stick around long-term. As a fitness professional, you need to provide tremendous value to your clients and foster trust and loyalty. This leads to longer client retention, repeat business, and referrals.

Rather than constantly chasing new leads, nurture and invest in your existing clients. Create personalized fitness training and nutrition plans tailored to their unique goals and needs. Offer accountability, support, and expert mentorship on their health and wellness journey. Provide an excellent client experience and build meaningful relationships. Don't view clients as just sales and revenue - view them as humans you are helping succeed.

If chasing leads doesn't play to your strengths as a fitness mentor, don't force it. Focus on honing your coaching, motivational, and relationship-building skills to create raving fans who will sing your praises. Satisfied clients will organically lead to new leads and new business without having to constantly pitch and sell your services.

Of course, striking the right balance between lead generation and creating long-term client value is ideal for sustainable growth. Use targeted marketing to reach new leads, but also nurture those leads into devoted clients once they sign on. Provide incredible value, service, and education to turn clients into brand evangelists. Remember, quality clients are more valuable than quantity of leads.

As a fitness professional, avoid getting caught in the trap of lead chasing at the expense of providing real value. Building a loyal client base through expert coaching, motivation, and relationships is key to standing out, retaining clients, and growing a thriving fitness business in the long run.
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Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 



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Also check out these past videos of ours

Unlocking Lasting Fitness: The Art of Balancing Quick Results
https://www.youtube.com/watch?v=TNXosjr6Vsg
Uncover the Secret to Stop Overeating - Find out the 5 Tips!
https://www.youtube.com/watch?v=_WVjvkA6SBQ
Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
https://www.youtube.com/watch?v=T5ZGkbOMk-I
Becoming a Personal Trainer: 8 Things You Need to Know Now!
https://www.youtube.com/watch?v=xA4TsRGfY78
Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

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Thanks for watching the Is More Leads Is All You Need to Grow Your Fitness Business?

Unlocking the Secret to Long Term Client Success
Helping clients achieve lasting results requires more than just designing great workout programs. As a personal trainer, you need to become a true lifestyle coach. In this episode of The Jock and The Doc, Scott and Dr. J emphasize adopting a 360 wellness approach to get clients the long-term success they want.
Many trainers fall into the trap of hyper-focusing on the one hour clients spend exercising in the gym. But what about the other 23 hours in their day? This is where clients need just as much coaching and support. Scott explains that small, sustainable changes to daily habits, nutrition, mindset and more add up to big lifestyle transformations over time.
So how can you guide clients to make positive changes during their time outside the gym? Dr. J suggests starting by identifying one or two incremental goals to tackle together that are realistic for that individual. For example, you might work on strategies to reduce stress, improve sleep quality, increase daily movement or cut back on unhealthy snacks. Keep the focus narrow versus overwhelming clients with too many big goals at once.
To make new habits stick, Scott advises collaborating with clients to anticipate challenges and build an accountability plan. Schedule 360 Wellness Coaching sessions to troubleshoot roadblocks. Share strategies that are easy and enjoyable so that it fits in your clients lifestyle and something they can maintain. When clients feel supported in all aspects of wellness, it cements trust and engagement.
While workouts provide the foundation, Dr. J stresses that as a coach you need to address the emotional and social ties to health as well. Take time to understand a client’s true motivations and struggles. Provide ongoing encouragement through setbacks. Share resources that educate clients on developing a holistic wellness mindset. Your role is to help reframe fitness as part of an uplifting lifestyle journey versus just a chore.
Scott and Dr. J are confident any trainer can expand their skillset to become the ultimate lifestyle guru. Tune into this podcast now to unlock simple tips on empowering your clients to achieve sustainable wellness during their 23 hours outside the gym.

______________
Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 



PG clean, family friendly, no swearing

Also check out these past videos of ours

Unlocking Lasting Fitness: The Art of Balancing Quick Results
https://www.youtube.com/watch?v=TNXosjr6Vsg
Uncover the Secret to Stop Overeating - Find out the 5 Tips!
https://www.youtube.com/watch?v=_WVjvkA6SBQ
Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
https://www.youtube.com/watch?v=T5ZGkbOMk-I
Becoming a Personal Trainer: 8 Things You Need to Know Now!
https://www.youtube.com/watch?v=xA4TsRGfY78
Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

Give this video a thumbs up if you enjoyed listening 👍

#fitness #training #business 

Thanks for watching the video Unlocking the Secret to Long Term Client Fitness

Do you want to take your personal training business to the next level? This video from the Healthy Behavior Institute reveals an innovative 360 wellness and behavior change coaching model that goes beyond just physical fitness. Gain proven tools as a personal trainer to increase client satisfaction, boost retention and grow your revenue.

While most personal trainers focus solely on exercise and diet, this 360 wellness approach recognizes the mind and motivation are just as critical for results. Discover how adding dedicated coaching time allows you as a personal trainer to identify your clients' unique obstacles, whether it’s stress, limiting beliefs or simply not knowing how to incorporate healthy eating into their busy routines. You’ll be equipped not just to train their bodies, but guide lasting behavioral changes for success.

Discover the framework to seamlessly integrate wellness and habit coaching into your existing personal training business. By taking a holistic view of your clients’ lives, you become an indispensable partner in their journey to better health. Offer unmatched value by customizing actionable steps that fit easily into their lifestyles outside the gym.

Learn techniques rooted in positive psychology and habit formation to help your clients as a personal trainer overcome roadblocks. Small, sustainable changes make all the difference. Support them in building the pillars of wellbeing – physical, emotional, social, – in ways uniquely tailored for who they are. Meet them where they are and elevate to where they want to be.
The result? You attract and retain more clients by delivering unparalleled service as a personal trainer. Increased client lifetime value means higher revenues. But more importantly, you have the immense satisfaction of helping people transform their lives on a deeper level.

Stay relevant in an increasingly competitive market by evolving beyond just physical fitness. This video from the Healthy Behavior Institute provides a clear blueprint to make a greater impact for your clients while taking your personal training business to new heights. Become the leader clients turn to not just for workouts, but for guidance to live their best lives each day. Now is the time to maximize your potential - and theirs - as a personal trainer.

Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 



PG clean, family friendly, no swearing

Also check out these past videos of ours

Unlocking Lasting Fitness: The Art of Balancing Quick Results
https://www.youtube.com/watch?v=TNXosjr6Vsg
Uncover the Secret to Stop Overeating - Find out the 5 Tips!
https://www.youtube.com/watch?v=_WVjvkA6SBQ
Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
https://www.youtube.com/watch?v=T5ZGkbOMk-I
Becoming a Personal Trainer: 8 Things You Need to Know Now!
https://www.youtube.com/watch?v=xA4TsRGfY78
Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

Give this video a thumbs up if you enjoyed listening 👍

#fitness #training #business 

Thanks for watching the video Discover the Game-Changing 360 Wellness Coaching Solution for Revenue and Client Satisfaction

Getting fit is only half the battle - the real challenge is making lasting lifestyle changes that support your health goals. That's why this video from the Healthy Behavior Institute offers fitness professionals and personal trainers an innovative way to provide unmatched value to clients seeking transformational results.
While most gyms and personal training programs focus solely on exercise regimens, this program recognizes the need for a more holistic approach to health and fitness. By creating dedicated time to guide clients in making customized changes across all aspects of their lives, personal trainers can address the missing piece that has kept many people stuck - establishing healthy habits and behaviors that work for their unique needs outside the gym walls.
Through insightful coaching conversations rooted in evidence-based strategies, personal trainers can help clients overcome hurdles to success, whether it’s curbing emotional eating tendencies, managing stress without unhealthy habits, or finding workouts that fit into a busy schedule. Trainers become partners invested in each client's wellbeing, providing personalized nutrition and lifestyle strategies tailored to their goals, preferences and obstacles.
Small, sustainable steps are the secret sauce to lasting change. This program from the Healthy Behavior Institute gives personal trainers and fitness professionals the tools to identify micro-habits that can accumulate into massive impact over time for their clients. A simple 15-minute walk after dinner or preparing healthy snacks once a week can make the difference between hitting a plateau or realizing results.
By broadening their skill set beyond just physical training, personal trainers can offer unmatched service that keeps clients engaged for longer. The video outlines how implementing this program requires minimal additional effort while allowing trainers to serve more clients with greater efficiency.
With compassionate yet strategic coaching rooted in evidence-based psychology and proven behavior change techniques, personal trainers can empower clients to realize that healthy living doesn’t require perfection – it’s about progress. Clients receive continuous support in overcoming old patterns to build healthy habits into their day-to-day lives.
In today’s competitive market, simply offering workout plans is not enough. This video from the Healthy Behavior Institute provides a roadmap for forward-thinking personal trainers and fitness professionals to raise the bar and address the obstacles that have stood in their clients’ way for too long. Now more than ever, people need not just exercise guidance, but help navigating all elements to finally achieve the lasting transformation they seek.


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Thanks for watching the video Stand Out from the Crowd: Tips for Personal Trainers and Fitness Facilities

Want to give your personal training clients what they really want in 2024? Hosts Scott and Dr. J break down Mindbody’s latest wellness predictions so fitness professionals can get ahead of trends. capitalize on growing client interests like strength training, community, sleep, and temperature therapies.
Dr. J highlights the report’s finding that strength training continues rising in popularity amongst health-focused consumers. This presents an opportunity for gym owners and certified personal trainers to emphasize strength offerings that attract and retain members seeking muscle gains and bone density.
Meanwhile Scott notes the growing desire for a sense of community noted by Mindbody. He advises fitness business owners and coaches to foster social connections between members through group activities and social media engagement. People increasingly value gyms as a hub for meaningful human bonds, not just workouts.
Sleep and recovery services are also forecasted to grow, Dr. J explains. Coaches should also guide clients on lifestyle habits for restful sleep and reducing stress. Caring about the complete wellness journey matters more than trendy gimmicks.
Temperature treatments like cryotherapy and sauna are expected to surge. But Scott cautions against excessive hype, reminding that client education on safety and realistic benefits is key. He advises leveraging treatments as an add-on, not stand-alone solution.
Overall, say hosts Scott and Dr. J, the future of fitness coaching lies in truly personalized guidance grounded in behavioral science. Fads come and go, but understanding client psychology to help them become their healthiest selves endures. Keep your finger on the pulse of emerging trends, but stay focused on the fundamentals of motivation, accountability and bringing joy back into wellness.
To dig deeper on these topics and grow your expertise as fitness business mentor developing fitness coaches and personal trainers, check out the Healthy Behavior Institute resources at www.healthybehaviorinstitute.com. Together we can revolutionize the industry through the power of psychology and proven behavior change strategies.

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Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/ @SortaHealthyTrainerEducation 



PG clean, family friendly, no swearing

Also check out these past videos of ours

Unlocking Lasting Fitness: The Art of Balancing Quick Results
https://www.youtube.com/watch?v=TNXosjr6Vsg
Uncover the Secret to Stop Overeating - Find out the 5 Tips!
https://www.youtube.com/watch?v=_WVjvkA6SBQ
Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
https://www.youtube.com/watch?v=T5ZGkbOMk-I
Becoming a Personal Trainer: 8 Things You Need to Know Now!
https://www.youtube.com/watch?v=xA4TsRGfY78
Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

Give this video a thumbs up if you enjoyed listening 👍

#fitness #training #business 

Thanks for watching 2024 Fitness Trends: Strength, Community, Sleep & More

Feel like your personal training clients aren't getting the fitness and health results they want? Hosts Scott and Dr. J reveal the #1 mistake fitness professionals and certified personal trainers make - not matching the plan to the goal by leveraging behavior science. Without understanding habit change strategies, even the best exercise and nutrition plans from fitness trainers and nutritionists fall short.

Scott explains how fitness training alone often proves insufficient for most weight loss or lifestyle change goals. Even adding nutrition coaching sparks limited long-term change if clients don't embrace new healthy habits. Early compliance vanishes when motivation fades.

Dr. J echoes the need to ground coaching in evidence-based psychology techniques. Decades of research on behavioral psychology reveals why we act the way we do. Ignoring this glaringly hampers client success for gym owners and fitness coaches. While exercise knowledge is crucial, human behavior determines outcomes.

Both acknowledge behavior change is complex and challenging. But lasting transformation requires comprehending those intricacies, not dismissing them. There are proven frameworks to systematically shift mindsets and actions.

For example, Scott notes the huge role environment and cues play in habit formation. Fitness coaching must extend beyond gyms to help reshape clients' surroundings and triggers to support healthy habits. Dr. J highlights the power of community and social support for intrinsic motivation and accountability.

Incremental, sustainable habit change focused on enjoyment trumps extreme makeovers bound to fail. Jumping to solutions without understanding clients' experiences and perspectives dooms progress.

Dr. J stresses the wellness journey never ends. Maintenance needs equal priority to achievement for fitness business owners. Relapse prevention and resilience techniques from fitness psychology enable clients to navigate obstacles.

In summary, helping clients achieve transformational goals demands fitness business coaches master behavior change strategies. Without it, fitness professionals severely limit impact and career potential. To drive breakthrough results, mindset and habit change must take center stage. The #1 coaching mistake is failing to lead with science-backed behavioral techniques.

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Inspired by 
https://www.youtube.com/@AlexHormozi
https://www.youtube.com/@RenaissancePeriodization
https://www.youtube.com/@UCcBbwZNe1l1wjvWkea0ZMGA 

Also check out these past videos of ours

Unlocking Lasting Fitness: The Art of Balancing Quick Results
https://www.youtube.com/watch?v=TNXosjr6Vsg
Uncover the Secret to Stop Overeating - Find out the 5 Tips!
https://www.youtube.com/watch?v=_WVjvkA6SBQ
Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
https://www.youtube.com/watch?v=T5ZGkbOMk-I
Becoming a Personal Trainer: 8 Things You Need to Know Now!
https://www.youtube.com/watch?v=xA4TsRGfY78
Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
https://healthybehaviorinstitute.com/

Give this video a thumbs up if you enjoyed listening 👍

#fitness #training #business 

Thanks for watching The #1 Mi