Want to give your personal training clients what they really want in 2024? Hosts Scott and Dr. J break down Mindbody’s latest wellness predictions so fitness professionals can get ahead of trends. capitalize on growing client interests like strength training, community, sleep, and temperature therapies.
Dr. J highlights the report’s finding that strength training continues rising in popularity amongst health-focused consumers. This presents an opportunity for gym owners and certified personal trainers to emphasize strength offerings that attract and retain members seeking muscle gains and bone density.
Meanwhile Scott notes the growing desire for a sense of community noted by Mindbody. He advises fitness business owners and coaches to foster social connections between members through group activities and social media engagement. People increasingly value gyms as a hub for meaningful human bonds, not just workouts.
Sleep and recovery services are also forecasted to grow, Dr. J explains. Coaches should also guide clients on lifestyle habits for restful sleep and reducing stress. Caring about the complete wellness journey matters more than trendy gimmicks.
Temperature treatments like cryotherapy and sauna are expected to surge. But Scott cautions against excessive hype, reminding that client education on safety and realistic benefits is key. He advises leveraging treatments as an add-on, not stand-alone solution.
Overall, say hosts Scott and Dr. J, the future of fitness coaching lies in truly personalized guidance grounded in behavioral science. Fads come and go, but understanding client psychology to help them become their healthiest selves endures. Keep your finger on the pulse of emerging trends, but stay focused on the fundamentals of motivation, accountability and bringing joy back into wellness.
To dig deeper on these topics and grow your expertise as fitness business mentor developing fitness coaches and personal trainers, check out the Healthy Behavior Institute resources at www.healthybehaviorinstitute.com. Together we can revolutionize the industry through the power of psychology and proven behavior change strategies.

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