BGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever SurviveGregg Bagni is the founder of Alien Truth Communications. He works behind the scenes with organizations in the outdoor, bike and natural food worlds where he offers up energy, direction and expert business strategy around branding, marketing & product development. He is also a partner with White Road Investments and claims to be the luckiest being on this planet. In this episode, you’ll learn…Define your goals and keep them somewhere you can see so when you’re discouraged, you can always remind yourself where you are headed. It will give you the motivation to make it happenGreg’s experience turning a dead brand around in the public’s minds and helping it succeedIt does take incredible intensity and tenacity to get from $0-10 million, but always remember, only the clever survive ResourcesLinkedIn: Gregg Bagni Quotes[21:33] I have always been a product developer, first and foremost. I don’t know jack about brand, or marketing, or sales or investment, and I’ve got experience in all those areas but at the end of the day, I’m a product geek. I love building stuff and building it from the ground up. [49:24] I’m hoping to get another 20 years on this planet, but I’m planning for 20 seconds. [55:16] Saying no is probably one of the most important pieces of doing business. [56:13] I’ve always over-delivered. I’ve never been afraid to go the extra mile. It’s just the little sh*t sometimes. Have a Brand Problem? We can help.Book your no-obligation, Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy processIdentify if you need a new logo or just a refreshDetermine if your business has a branding problemSee examples of our work and get relevant case studiesSee if branding is holding your business back and can help you get to the next level Book Your Brand Clarity Call TODAY Podcast TranscriptGreg Bagni 0:02 In that guy’s little sort of work area, he had one of our ads cut out of the magazine taped up on the side of the wall. And I’m not kidding you, I went in the bathroom and I kind of wept for a second. And I walked back out, I said, Hey, dude, what’s up with the ad in your cube? There he goes, Hey, and then the headline was no calves nor glory. That was the headline. He goes, What do you mean? no gas, no glory. And I wept again. I thought this could work. We might get over on this one. It was such an exciting time to to be able to take a dead brand and turn around both financially and perceptually. You know, in people’s minds, it was just, I had to tell you, it’s hard to put it into words how exciting it was. Marc Gutman 1:00 podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of today’s most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and today’s episode of Baby got backstory. We’re talking to a real life alien. Well, sort of, for all you Earthlings that only understand Earthling type labels. We’re not an alien. We’re talking to a career brand builder than mission driven investor. And before we get into the alien episode of this show, I am asking all you Earthlings to rate review this other worldly podcast on Apple podcasts or Spotify, Apple and Spotify use these ratings, this part of the algorithm that determines ratings on their charts. And when life from other planets does come to earth, and learns about podcasts. Don’t you want it to be the baby got backstory podcast that is representative of all our human accomplishments. I thought so. Thanks for the review. Today’s guest is Greg bagni. Greg is you’ll hear has been on this planet for most of his life, and currently is the founder of the brand consultancy alien truth communications, as well as a partner at the esteemed mission driven investment firm, white road investments. Greg works behind the scenes with organizations in the outdoor bike and natural food worlds, where he offers up energy direction and expert business strategy around branding, marketing and product development. As you’ll hear in today’s episode, Greg claims to be the luckiest being on this planet. And I believe him. Greg’s experience is vast. from helping to turn around the then bankrupt iconic brand Schwinn to advising mission driven businesses and entrepreneurs. Greg doles out the golden nuggets and my notepad is full of stars and scribbles. And I think yours will be too. Here’s Greg bagni. In this is his story. All right. I am here with Greg bagni, the founder of alien truth, communications and partner at White road investments. Greg, welcome to the show. Greg Bagni 3:40 Ack ack Nice to be here. I can’t tell you how happy I am to be here today. Ack Ack that’s Marc Gutman 3:47 such a great lead in because why don’t you tell us a little bit about kind of...
