Baby Got Backstory

By: Marc Gutman
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  • Summary

  • Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his ene...
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Episodes
  • BGBS 073: Lauren Gropper | Repurpose | It's More About the Mission

    BGBS 073: Lauren Gropper | Repurpose | It's More About the Mission
    Jul 28 2021
    BGBS 073: Lauren Gropper | Repurpose | It's More About the Mission Lauren Gropper is the founder and CEO of Repurpose, the leader in plant-based tableware. An eco-entrepreneur and green architecture pioneer, Lauren began her career in sustainable design. Her early success led to a surprising career in Hollywood, working as a consultant to the industry with customers like Discovery Networks. Confronted with the waste generated by craft services, Lauren had an aha moment on-set. She founded Repurpose to extend the disposable lifespan of single use products and reduce waste. Today, Lauren leads Repurpose on its quest to change the world one low-impact cup, plate and fork at a time. In this episode, you'll learn… Repurpose products not only replace plastic, but also use around 70% less water and 65% less CO2 to make them. Now, about 70% of the product line is compostable as well.Before Repurpose, Lauren worked in LA to make sustainable set designs in film and TV. She noticed that the set would be sustainable but people still needed to use disposable plastic all day, which first led her to question how to tackle this issue.Use the code Repurpose20 when checking out at repurpose.com to get a 20% discount on any Repurpose product. Quotes [10:28] When you study sustainability and materials, I think you're just obsessed with how things are made and how they're disposed of. And so to me, it was like this design challenge, like, we still need to use these disposable products, so how do we make them more sustainable? [11:00] Why are we using petroleum, oil from the ground, which is a finite resource and dirty and full of chemicals to make a product that we use for five minutes and then throw away, but then it lasts forever in the environment? That just makes zero sense. There has to be a better way. [36:15] It is about the product, but it's so much more about the mission. And you know, that's what gets me excited is just kind of like, well, how much how much waste are we diverting? What are we doing to get rid of plastic and actually educate people and get people to change their ways? Resources Repurpose.com Facebook: @repurpose Twitter: @repurpose Pinterest: @repurposetableware Instagram: @repurpose Have a Brand Problem? We can help. Book your no-obligation, 15-minute Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy processIdentify if you need a new logo or just a refreshDetermine if your business has a branding problemSee examples of our work and get relevant case studiesSee if branding is holding your business back and can help you get to the next level Book Your FREE Brand Clarity Call Podcast Transcript Lauren Gropper 0:02 We absolutely are trying to do the right thing. We come from a sustainability background like we are working our butts off to make the best product available. And to give people an opportunity to use a disposable product that replaces plastic and No, it can't always be composted everywhere, but it's still significantly more sustainable than a plastic alternative. And I think people are so quick to point a finger to be like, well, if I can't, if I can't compost it, then what's the point of even having it and the fact is, you're still using 70% less water to make the product 65% less co2 to make it like the carbon footprint is significantly less. So I think people will just pick it apart and tear it apart. And it's like, well, you're sitting on your couch picking this apart and we're I'm like literally working my butt off to try and get the most sustainable option into your home. Marc Gutman 0:56 Podcasting from Boulder, Colorado. This is the Baby Got Backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory. I hope you're enjoying the summer barbecues, cocktail parties and dinner parties and all the plastic cups and forks you're throwing into landfills. Well, don't you worry. Today we're talking to a founder and CEO who solved that problem with plants. That's right, plants instead of plastic. And before we get into this episode, I want to welcome you back to another summer episode of Baby Got Back story. These episodes are recorded in boardshorts. Instead of our normal studio in Colorado, a shared room in my family summer cottage in Michigan. When I'm not recording, the room is occupied by one of my young nieces in the crib that you can see if you're watching on video. Hey, we're in the mid zone of summer, you're happy. You're feeling Spry, you're on vacation, or you can't get work done because everyone you work with is on vacation when you're not. Let's be honest, you don't have much to do. So here's one thing to fill your schedule, head over to Apple or Spotify and give us a five star rating and review. Ratings really do matter. Apple and ...
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    38 mins
  • BGBS 072: Chad Hutson | Leviathan | The Business of Creativity

    BGBS 072: Chad Hutson | Leviathan | The Business of Creativity
    Jul 14 2021
    BGBS 072: Chad Hutson | Leviathan | The Business of CreativityAs Leviathan's co-founder and CEO, Chad facilitates creative strategy and all key business developments for the specialized creative agency, including managing the company's overall operations. His efforts have led to client relationships with Nike, Disney, Amazon, T-Mobile, Kohler, Universal, McDonald’s, and Airbus among others. Chad previously co-founded the digital creative agency eatdrink in 2002, which merged with Leviathan in 2012. Over the years, that firm produced breakthrough broadcast and interactive work for an amazing roster of brands and agencies. His prior experience includes highly productive stints with experiential marketing firm MC2 as an entertainment and technology project manager, and with leading Hollywood post-production sound company Soundelux as operations manager. A native of the Southeastern United States, Chad earned his Bachelors of Recording Industry Management at MTSU. A past presenter at multiple SXSW conferences, Chad has also spoken at many other high-profile events, including InfoComm, TIDE, the American Marketing Association's High Five Conference, VCU Brandcenter's Friday Forum series, and numerous Society for Experiential Graphic Design (SEGD) events. In this episode, you'll learn... Quotes[4:49] "Leviathan is a specialized design firm. We like to transform environments into bespoke experiences using a lot of digital wizardry in the way of constant interaction to make people's jaws drop." [24:25] "I once had another agency owner telling me that, 'Hey, man, you're in the service industry. You are paid for a service, you are not paid to be an artist. So you kind of have to get over your self-righteousness of trying to be—always trying to create art. You're in your marketing. You need to just accept that." [25:10] "What do you see at a Disney or Universal theme park? It seems to be magical, and it defies reality. And those are the exact types of projects that we work on outside of, say, a corporate headquarters or a museum…So [we try] to focus on, what would make this special? What could no one else do? Or at least not do very easily that we could do from a technology perspective? And then how can we make that technology invisible, so you feel like you are experiencing something that is sprinkled in pixie dust, that is magical?" ResourcesInstagram@chad.not.work @lvthn Websitehttps://www.lvthn.com/ LinkedinChad Hutson Have a Brand Problem? We can help.Book your no-obligation, 15-minute Wildstory Brand Clarity Call now. Book Your FREE Brand Clarity Call Podcast TranscriptChad Hutson 0:00 I met another guy who was a creative director who had been a painter and sculptor in his previous life. And at the time, he was running another animation studio. So we all got together and start talking about why I have this company. It's kind of coming back to life. We all love building things for physical environments. We like doing things kind of going beyond what is what is expected within those spaces. So maybe we just take what's left of my old company, and let's turn into something new. And that's literally what Leviathan was my old Rolodex. I'll use air quotes for people who might still remember that term, but my list of contacts money in the bank and started over with with those assets. And that was the vibe. Marc Gutman 0:47 Podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like backstories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby got backstory. You know those amazing set displays at concerts that have crazy visuals projected all over them are those three storey digital display walls with all sorts of content you might see in the lobby of a big fancy New York City media skyscraper. Well today, we're talking to the guy who makes those. Before we get into this episode, I want to welcome you to the summer edition of Baby got backstory. The pace is a little more laid back, and my feet are perpetually Sandy. My tan is starting to come in. And every episode is recorded in boardshorts. And if that doesn't get you excited to leave a five star review and rating over at Apple podcasts or Spotify, nothing will, Hey, I know it's summer. I know you're probably about six white claws in while you're listening to this, you're going on post pandemic crazy. But ratings really do matter. Apple and Spotify use these ratings as part of the algorithm that determines ratings on their charts. Even during the summer, especially during the summer. I guarantee you a better summer than Kid Rock if you leave a review. Oh, and we like the likes and the follows and ratings too. So thank you for all that. Thank you for your reviews. I do appreciate it. Today's guest is Chad Hudson, CEO and co founder of the ...
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    52 mins
  • BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play

    BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
    Jun 9 2021
    BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. Prior to this, he served principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities. Past clients and collaborators included Facebook, Mailchimp, Vox Media, NIKE, Mediabistro, Site5, SitePoint, and The City of Atlanta. Maurice is a pioneering digital creator who is most well-known for Revision Path™, an award-winning podcast which is the first podcast to be added to the permanent collection of the Smithsonian’s National Museum of African American History and Culture (NMAAHC). Other projects of Maurice’s include the Black Weblog Awards, 28 Days of the Web, The Year of Tea, and the design anthology RECOGNIZE. Maurice’s projects and overall design work and advocacy have been recognized by Apple, Adobe, NPR, Lifehacker, Design Observer, Entrepreneur, AIGA, the Columbia Journalism Review, Forbes, Fast Company, and many other print and digital outlets. Maurice is also an educator, and has built curricula and taught courses on web design, web development, email marketing, WordPress, and podcasting for thousands of students over the past ten years. Maurice is the 2018 recipient of the Steven Heller Prize for Cultural Commentary from AIGA, Creative Loafing Atlanta’s 2018 Influentials in the fields of business and technology, was named as one of GDUSA’s “People to Watch” in 2018, and was included in the 2018 edition of The Root 100 (#60), their annual list of the most influential African-Americans ages 25 to 45. In previous years, Maurice was awarded as one of Atlanta’s “Power 30 Under 30″ in the field of Science and Technology by the Apex Society. He was also selected as one of HP’s “50 Tech Tastemakers” in conjunction with Black Web 2.0, and was profiled by Atlanta Tribune as one of 2014's Young Professionals. He is also a member of the International Academy of Digital Arts and Sciences. Maurice holds a Bachelor’s degree in Mathematics from Morehouse College and a Master's degree in telecommunications management from Keller Graduate School of Management. In this episode, you'll learn... As a creative on the web, it's beneficial to stay fluid and agile enough to go where the market goes. It's detrimental to focus on only one specialty because the industry changes so quickly that it may become obsolete.When done correctly, brands can put forth an image that is discordant with people's initial perception of them, through storytelling in marketing. This can draw in an entirely new audience based on the brand's "personality."Podcasting is not as easy as it looks. Everything is deliberate, and a lot of care goes into each episode. Quotes [8:10] It almost is a detriment to be kind of a specialist, because your specialty may end up getting absorbed or may become obsolescent or something like that. So you kind of have to stay fluid and kind of see where different trends are going and see how you can fit in there. [12:45] Brands may try to put forth an image of who they are or who they want to be. And that may not even mesh with how people are thinking about them…but it makes people remember them in a way that perhaps people may not think of, and so they may gain a whole new level of audience just based off of that kind of storytelling and interaction that draws them in to who they are as a brand and what they sort of represent in terms of company values. [1:00:43] I think people will look at the 400 episodes of revision path and just see a monolithic set of people. But I mean, there's so much diversity within the people that I have interviewed, whether it's age diversity, whether it's what they do in the industry, years of experience, there's men, there's women, there's trans folk, there's folks in the US and the Caribbean, throughout Europe, throughout Africa, throughout Asia and Australia. They're everywhere. The thing that sort of ties them all together is they're practicing designers, or they're practicing techies, or they're doing something creative on the web that is worthy of kind of falling into line with everything that I'm doing with revision paths. [1:04:53] I just turned 40 this year. And there's still a lot of things about myself that I feel like I've managed to still keep a very playful spirit and still be able to kind of tap into the restorative power of play, even into the work that I do. I mean, even what I'm doing with creative strategy, it's kind of playing at work a little bit. I get to really dive into myself and come up with inspiring things that we can do and fantastic campaigns that we can execute. Resources Podcast: Revision Path LinkedIn: Maurice Cherry Twitter: @mauricecherry ...
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    1 hr and 7 mins

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