Interviewee: Michael Falk, Chief Economist, IP Australia 

Intellectual property is the secret weapon of small businesses. Learn how to use it to protect your ideas, build a strong brand, and compete with the big guys. Learn about the different types of IP, how to develop an IP strategy, and the benefits of registering your IP with IP Australia's Chief Economist. 

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Patents can protect your innovations and gain a competitive edge by preventing competitors from copying their inventions and generating revenue through licensing or selling the patent. IP Australia’s Patents Senior Examiner discusses the basics of patents, why they are essential for inventors and businesses, and the patent application process.  

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Trademarks are often overlooked by small businesses, but they can be a powerful tool for building brand awareness and protecting your intellectual property. We discuss trademarks with the Director of IP Australia to learn more about their importance and how small businesses can use them to their advantage.

Like the Australian Business Forum Podcast?
Subscribe to our channel. You can also visit us at: smallbusinessconnections.com.au for the latest business news or abf.events to learn about upcoming b2b events.