• Small Business Connections: Unlock the Power of IP - The Secret Weapon for Small Businesses

  • Nov 15 2023
  • Length: 13 mins
  • Podcast

Small Business Connections: Unlock the Power of IP - The Secret Weapon for Small Businesses

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  • Summary

  • Interviewee: Michael Falk, Chief Economist, IP Australia 

    Intellectual property is the secret weapon of small businesses. Learn how to use it to protect your ideas, build a strong brand, and compete with the big guys. Learn about the different types of IP, how to develop an IP strategy, and the benefits of registering your IP with IP Australia's Chief Economist. 

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