• Drop the Elevator Pitch: How to Introduce Yourself Without Sounding Salesy
    Jan 14 2025

    In today’s episode of the Attract Your Ideal Clients podcast, we’ll be looking at what to say when meeting someone new. How do you tell people how you might be able to help them—or someone they know—and do it in a way that doesn’t come off as salesy, generic, or self-centered.


    Joining me today is Pamela King, Founder of Pamela King Consulting.


    Connect with Pamela at https://www.linkedin.com/in/pamela-king.

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    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


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    36 mins
  • Keep it Human: Using AI Tools to Enhance Client Relationships
    Jan 7 2025

    In today’s episode, we’ll be exploring how to use AI tools in the right ways—not as a replacement for human-to-human connection, but to help make selling your services more effective and efficient.


    Joining me today is Deborah Ellenberg from Sandler Training.


    Connect with Deborah at https://www.linkedin.com/in/debellenberg.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients

    Show More Show Less
    39 mins
  • Creating Affordable Coaching Options Without Sacrificing Revenue Growth
    Dec 16 2024

    In today’s episode, we’re going to unpack a couple of challenges that many coaches face…


    - Designing your business in a way that focuses most of your effort on higher ticket engagements, while still making yourself accessible to people who might not be able to afford 1:1 coaching.


    - Making it easier for prospects to experience the true impact and value of your offering, before they make the decision to become a client.


    Joining me today is George Dupont from The Champion Mindset Academy.


    Connect with George at https://www.linkedin.com/in/george-dupont.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    51 mins
  • How to Talk to Potential Prospects Without Feeling Salesy
    Dec 10 2024

    In today’s episode, I’ll be talking with Darby Walsh from Delta Business Strategies about some of the challenges he faces when initiating conversations with potential prospects (feeling like he’s imposing on them or taking up their time).


    If you can relate, we’ll unpack ways to reframe your approach and open up opportunities to engage people in a way that’s not only more comfortable for you—but that makes each conversation much more enjoyable for everyone involved.


    Connect with Darby at https://www.linkedin.com/in/darby-walsh-4b795353.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    52 mins
  • Reach Your Ideal Prospects Using YouTube Ads
    Dec 2 2024

    Of all the types of content you can create as a trainer, consultant, or coach, few feel as personal as video. And with YouTube’s (and Google’s) ad platform, it’s possible to reach your ideal audience more efficiently than ever before.


    Joining me today is Carissa Richardson, Founder & CEO of Kindred Strategy.


    We’ll be talking about ways you can reach your ideal prospects using YouTube advertising.


    Connect with Carissa at https://www.linkedin.com/in/carissarichardson.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients

    Show More Show Less
    40 mins
  • How to Create More “Aha!” Moments For Your Prospects
    Nov 25 2024

    Your ideal clients may all have similar challenges that you can solve. But each of them experiences those challenges in slightly different ways.


    Joining me today is Bill Lennan from 40 Percent Better.


    We’ll be talking about how he attracts his ideal training clients, including creating marketing content that moves prospects past their blind spots, helping them overcome emotional blocks to taking action, and the importance of putting in the reps by talking to lots of potential clients..


    Connect with Bill at https://www.linkedin.com/in/wblennan/.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    38 mins
  • Engage Your Ideal Prospects With High-Quality Content
    Nov 18 2024

    Content creation and promotion are arguably the most important marketing strategies that trainers, consultants, and coaches need to master.


    Joining me today is Michele Delgado from Hartmetrics. We’ll be talking about:


    - Ways that she uses content marketing to attract her ideal coaching clients.


    - Why great content is often essential for establishing your credibility with prospects.


    - How she dials in her LinkedIn presence to increase her relevance with her target market.


    Connect with Michele at https://www.linkedin.com/in/michele-delgado-7739668/.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    53 mins
  • Authentic Sales and Marketing for Trainers, Consultants, and Coaches
    Nov 13 2024

    To attract more of your ideal clients, it’s important to embrace an authentic approach, allow room for trial and error without judgment, and be open to pivoting your strategy when needed.


    Joining me today are Julie Tritch and Emily Adams, co-founders at Transformative Leadership.


    We’ll be talking about embracing an authentic approach to marketing and selling your services, doing what feels like the right fit for both you and your clients, and the importance of making sure that your business is aligned with your true nature and values.


    Connect with Julie and Emily at https://transform.transformativeleadershipllc.com/home.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    44 mins