Attract Your Ideal Clients

By: Marcus Schaller
  • Summary

  • Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller
    Marcus Schaller
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Episodes
  • Drop the Elevator Pitch: How to Introduce Yourself Without Sounding Salesy
    Jan 14 2025

    In today’s episode of the Attract Your Ideal Clients podcast, we’ll be looking at what to say when meeting someone new. How do you tell people how you might be able to help them—or someone they know—and do it in a way that doesn’t come off as salesy, generic, or self-centered.


    Joining me today is Pamela King, Founder of Pamela King Consulting.


    Connect with Pamela at https://www.linkedin.com/in/pamela-king.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    36 mins
  • Keep it Human: Using AI Tools to Enhance Client Relationships
    Jan 7 2025

    In today’s episode, we’ll be exploring how to use AI tools in the right ways—not as a replacement for human-to-human connection, but to help make selling your services more effective and efficient.


    Joining me today is Deborah Ellenberg from Sandler Training.


    Connect with Deborah at https://www.linkedin.com/in/debellenberg.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients

    Show More Show Less
    39 mins
  • Creating Affordable Coaching Options Without Sacrificing Revenue Growth
    Dec 16 2024

    In today’s episode, we’re going to unpack a couple of challenges that many coaches face…


    - Designing your business in a way that focuses most of your effort on higher ticket engagements, while still making yourself accessible to people who might not be able to afford 1:1 coaching.


    - Making it easier for prospects to experience the true impact and value of your offering, before they make the decision to become a client.


    Joining me today is George Dupont from The Champion Mindset Academy.


    Connect with George at https://www.linkedin.com/in/george-dupont.


    Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

    ___


    Hit a Plateau in Your Training, Consulting, or Coaching Business?


    When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.


    With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.


    Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.


    Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:


    - Find and fix the weak spots in your marketing that are holding you back


    - Fine-tune your positioning and marketing strategy


    - Start growing again by attracting more of your ideal clients


    Show More Show Less
    51 mins

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