How does a dream of becoming a lawyer transform into a top executive role in sports marketing? In this episode, we sit down with Julian Franklin, Vice President of Partnership Development and Strategy at Maple Leaf Sports and Entertainment, to explore his unconventional career path. Julian’s story begins with an unexpected pivot from law school aspirations to a marketing internship with the Toronto Blue Jays, eventually leading him to executive roles at major brands like Kraft Heinz and his own successful agency.
Julian opens up about the pivotal decisions, challenges, and mentors that shaped his career, offering listeners a behind-the-scenes look at the world of sports marketing and partnerships. His deep passion for storytelling, community-driven campaigns, and calculated risk-taking shines through as he shares valuable lessons learned from years of leading marketing initiatives for iconic brands and organizations.
Whether you are an up-and-coming marketer or a seasoned professional, Julian's insights on the power of storytelling, collaboration, and mentorship are both inspiring and actionable. Learn how to navigate complex business landscapes, balance risk and reward, and make career moves that align with your personal values and goals.
Additionally, Julian provides a unique perspective on the cultural differences between Canadian and U.S. markets, the emotional side of consumer engagement, and the growing importance of diversity, equity, and inclusion (DE&I) in marketing. He reflects on successful campaigns like Kraft Hockeyville and shares how MLSE’s teams, from the Toronto Maple Leafs to the Raptors, are shaping the vibrant culture of Toronto.
Tune in for an insightful and inspiring conversation with one of sports marketing’s most influential figures, and discover what it takes to thrive in this dynamic industry.
Presented by: Lerners LLP Hosted by: Mark McAuley Executive Production: Natalee Davis Project Management: Dylan Willems Audio Engineering: Aaron Murray – Charterhouse Studios (Season 1,3), Chandra Bulucon - Puppy Machine Recording Studio (Season 2) Graphic Design: The Branding Firm Inc. (Season 3), Jen Luchka and Dawn Yan Theme and Underlying Music: Mark McAuley and Randy McAuley