Acting Business Boot Camp

By: Peter Pamela Rose
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  • Summary

  • Hi I’m Peter Pamela Rose, Casting Director and certified Life and Career Coach for the Entertainment Industry. My goal is to break down the business of being a working actor into a simple, actionable, step by step Roadmap.
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Art Entertainment & Performing Arts
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Episodes
  • Episode 321: The 3 Elements of Personal Branding

    Episode 321: The 3 Elements of Personal Branding
    Jan 29 2025
    I am talking about all things voiceover and creative entrepreneurialism. Hope you are having a fantastic Wednesday. Let's jump right into today's topic, which is branding. And I want to sort of unpack the essence of what branding is because we are drawn in to people who do this for a living. People who create brands for actors. And I just want to get it out into the open. That if you don't have a catchy tagline, if you don't have a palette of colors, if you don't have a logo, it's okay. You don't have to have those things in order to be a successful actor business person. If you do have those things, that's amazing. And if you want those things, you can absolutely have them and incorporate them into your business. However, you don't have to have them in order to be successful. But let's just talk about the entire branding package, what it is, why it is, and all of those things. Let's get into it. So if you follow me on my sub stack, thank you by the way you will remember I wrote a post called brand and it's been resonating with so many people. And if you haven't read it yet, I encourage you to go check it out. It's packed with insights and things that I'm going to expand upon today. You can go and find it on the actor's index on a sub stack, but grab a notebook, grab a cup of coffee, whatever helps you focus. And let's talk about what branding really is and how you can develop yours without all of the bells and whistles that we often get tempted to buy into. So first things first, when you hear the word branding, most of us automatically do think of logos and colors and catchy taglines. And yes, those are part of branding, but they're not the whole picture. Branding is the perception people have of you. It's the emotional connection you create with your audience, clients, your community, your colleagues. It's the way people feel when they hear your name, see your work, listen to your work or engage with your content. So for example, if you think about your favorite brands, whatever they are. Why do you love them? Chances are it's not because they have a cute logo or it's not because they use your favorite color. It's related to the way that they make you feel or how they impact your life. That is the magic of branding. So personal branding is a huge part of my journey as a voiceover actor and coach because when I first started out, I thought branding was just about “looking professional.” But over time, I really realized that it is so much deeper than that. It's about communicating who you are, your personality, your values, what makes you unique, what you care about, and how you continue to care about others, and what their problems are and their pain points are and how you can help to solve those issues. So for me, my brand is all about being sassy, trying to be witty, clever, telling it like it is while delivering professional and polished work. It's in everything I do from my TikTok series, like the voiceover actor help desk, to the way I write on my sub stack to how I'm talking to you now. And most importantly, it's authentically me, you know, like nobody else is going to see those things or listen to those things and think that it's coming from something else. And that is something that I have spent a lot of time crafting. And you can too. I don't have a logo. I don't have a color palette. I don't have any kind of catchy phrases that people associate with me. And that's okay. It's okay to not have them, and it's okay to have them. The key to personal branding is consistency. So it boils down to what people need to know about what to expect from you, whether it's your tone of voice. The way you show up online, the day that you show up online, or the kind of work you deliver, consistency continues to build trust. So what makes a strong brand? There's kind of three parts to this, and I've already sort of talked about the visual identity which includes or could include your logo, color palette, overall design. Aesthetic, whatever it is, even as an individual person in my, you know, internet life, I'm Astoria redhead, I have red hair. I live in Astoria, so that's sometimes part of my visual identity is that name and those things. Right? But you're sending out emails to potential clients, your visual branding. Could make a statement about who you are. Second is your tone of voice and how you communicate. It's just as important, you know, as the visual aspect. Are you formal and polished? Are you casual and conversational? Your tone should align with your audience and your goals. And then lastly, it's your values and your mission. What are the things you stand for? What's your why? You know, people connect with brands that have a purpose. For me, my mission is to help creatives and voiceover actors succeed while staying true to themselves. That's what drives everything I do on the coaching side of things, right? But of course, branding ...
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    11 mins
  • Episode 320: Specificity

    Episode 320: Specificity
    Jan 22 2025
    My co coach over here at Acting Business Bootcamp, VO expert extraordinaire, Mandy Fisher will now be joining the podcast as my co host. Today for her first episode ever on the Acting Business Bootcamp podcast, she is going to be talking about specificity, being clear about who you are and what you offer. And also about who you are reaching out to building a business includes growing it and building trust. I want to dive right into my word of the year for 2025. And this is a practice that I started doing a couple of years ago because I think it helps you enter the year with intention. And so this year, my word is specificity. Why specificity, Mandy? Why are we talking about being specific? Well, because it's the game changer. It is literally a game changer that's going to help you refine your messaging, your actions, and ultimately your results. So whether you're a voiceover actor, a creative entrepreneur, or anyone trying to land more opportunities, grow your business, getting specific is the key to cutting through the noise and all of the other shit that's happening and reaching exactly who you want to reach, which are people who are going to hire you for what it is that you do. So grab a notebook or just take this all in. Take a deep breath because we're going to talk about how specificity in your content and actions can transform your outreach to agents and casting directors or direct marketing clients and even how it can improve your website and emails to bring in more inbound opportunities. So, why does specificity matter? Let's start with that. In this world where everyone is shouting from the rooftops, like everybody, especially people in these positions like agents and casting directors and your direct marketing clients where they get pitched to by actors, and even other vendors. All the time, all day, every day, probably, vague messages get drowned. They get drowned out by all of these other people constantly seeking their attention, their money, their value, whatever it is. Think about the emails that you receive. How often do you just skim and delete and skim and delete and slide left or right or whatever it is to delete on your device. Like how often do you do that? Because the sender doesn't grab you with something clear and relevant, right? Casting directors, agents, and clients are no different. They need to know exactly who you are, what you do, and why you're the solution to their problem. Specificity also builds trust. It tells the recipient that you've done your homework, that you're not just spraying and praying your message, but that you see them and their specific needs. Here's an example. Let's say you're emailing a potential client about their product launch. Instead of saying, “I'd love to work with you on this project,” get specific, reference the product, point out a gap in their current marketing, explain exactly how your voiceover services or things that you do alongside a voiceover, whether it's editing or SEO or whatever, can help them solve that problem. Specificity shows confidence. It makes you an expert. And that gets results. Now let's talk about your content. Specificity in your content means creating work that is tailored for the audience you want to reach. On your website, for example, are you speaking to everyone or are you speaking directly to your ideal client? And I'm not saying that you can't have multiple things that you do. I do lots of things. But it's better to be an expert in one thing than to do a lot of things, like, pretty well. There's lots of actors who do a ton of things really well or moderately well. How many of them do you see that are experts in what they're doing? Now, I would say probably not a ton, and that's not a dig at their talent, but people want to work with people who know what they're doing to the degree that they are paying for, right? So, does your website spell out exactly what you offer in the language that these people landing on it will understand? Not just casting directors and agents, but direct marketing clients as well? Because remember, we need to speak the language of the people that we are talking to. And if you're a voiceover actor, think about your demos and samples and reels. Are they a general sort of mishmash, or do they speak directly to specific industries? If you're trying to book more commercial work, your demos and reels and samples should sound like they're frickin ready to go, and that you have the skills and you understand the nuance of commercial work. And if you're posting on social media, specificity means avoiding generic captions like, another day in the studio. That's great, but instead, just share what you're working on. And if I see one more post about “would love to share what I'm working on, but NDA,”… don't share it yet. Like if you're under NDA for a project, pretty soon you won't be. So just wait it out until you can tell ...
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    15 mins
  • Episode 319: The LA Fires & Dealing with Stress

    Episode 319: The LA Fires & Dealing with Stress
    Jan 15 2025

    I hope you had A safe week. I am actually recording this podcast from New York. However, I do live in Los Angeles and I own a house there.

    And, like so many, all of us Angelenos, it's been a terrifying week, and I'm saying it's been a terrifying week, and I haven't even been there.

    But I've been watching the fire creep closer to my house, and at the moment I am recording this, thankfully, I am out of immediate danger.

    My family is out of immediate danger. My house is out of immediate danger.

    I want to talk today. Briefly, this will be a shorter podcast about stress. Because over the past two weeks, I have endured a lot of stress. My mom and dad came out to Los Angeles to celebrate the holidays with us.

    And on Christmas night, my mom unfortunately had a stroke.

    She spent the night in the hospital. And believe it or not, this is my mom's seventh. That once I got my parents settled, almost like I went upstairs and that's when I heard about the fires in L.A. and it was stressful with my mom because she didn't have all of her doctors around her.

    And that was stressful.

    And then I got her home and I was like, okay, because I kept saying to myself, okay just wait till Sunday, just get her settled on Sunday.

    And then, I got her settled over the next couple of days and then this happened.

    So stress has been something that I have personally been dealing with.

    I also need to say I fully realized that my stress is my stress but the stress to those people who have lost houses is unimaginable.

    What I want to talk about is just one thing, because sometimes when so much is happening, it's the only thing we can do is focus on just one thing.

    And that is the tool of journaling.

    One of the things that I've picked back up recently, because of the situation with my mom, but also because I've decided to, quite frankly, go deeper with my spiritual practice.

    I'm doubling down. I'm raising the level. I am raising the frequency. Of what I am living, of how I am living.

    And one of the things that has helped me to do that is stream of consciousness journaling.

    I found it before everything happened with my mom, meditating, to be something, I wouldn't call meditation easy, but something that I enjoyed.

    But while this has been going on, that has proven to be a bit too challenging for me.

    Visions of the news, visions of maps, visions of, all the horrible things that all of us have seen circle in my head.

    But what I can do is I can sit down, and I always talk about getting a nice cup of tea because I'm a big tea drinker, sitting down and journaling just stream of consciousness.

    And, In situations like where we're in right now, especially for those of you who are so directly affected, I find that really forcing myself to do it for a good 20 minutes.

    All this is really necessary as long as you can till your hand starts to hurt.

    Now notice I say my hand because again when it comes to journaling I so strongly believe in writing it out.

    So that is my tool.

    Really, double down, raise the level, raise your frequency around your spiritual practice now.

    And stay safe, stay super safe, and take care of yourself this week. I hope this helps.
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    6 mins

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