A marriage of convenience: sales and marketing
Jul 26 2021
Length: 38 mins
Podcast

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A marriage of convenience: sales and marketing

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Summary
The relationship between sales and marketing teams can often be strained. Can working closer together deliver better outcomes and greater efficiencies? Can tech help drive better alignment?

In this episode Laura Sloane, Head of Digital at PwC and Madeleine Storr, Regional Vice President at Salesforce join Sarah and Kuli to discuss these and other questions around the marriage between sales and marketing.

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