Is your business message resonating with the right audience? Or are you struggling to align your brand with your ideal clients? In this episode of Full of Words, Sue Kennedy interviews CJ who shares practical strategies for crafting clear, effective communication that attracts the right customers and delivers real results.

Learn how to identify your business’s core purpose, clarify your messaging, and avoid common pitfalls that confuse or alienate your audience. From real-world examples like optimizing a retreat website to streamlining social media efforts, this episode is packed with actionable advice for improving your marketing impact.

Whether you’re an entrepreneur refining your website or a small business owner wanting to connect better with your clients, these insights will help you fine-tune your approach and maximize your message alignment.

Don’t miss out this episode - Tune in now!

Highlights:

(03:27) Why message clarity is critical for attracting the right clients.

(07:47) The three pillars of business messaging: purpose, goals, and values.

(11:38) How CJ’s simple website tweak led to direct bookings and fewer time-wasting inquiries.

(16:03) Why filtering out unqualified leads is just as important as attracting the right ones.

(18:22) The risks of relying solely on AI for your business communication.

(22:18) Big-picture advice: Focus on the value you provide, not just the services you offer.

(25:50) Sneak peek: CJ’s upcoming book on assessing and improving website content.

(26:49) Why collaborating with professionals can streamline your efforts and improve results

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact