Talent and customers aren’t just looking at the product or service your company provides. They’re choosing organisations with purpose over those who only prioritise profit.

In this episode of 'All About Business,' James is joined by Becky Willan, CEO of Given, part of Anthesis. They explore the importance of implementing purpose into the heart of your business,, the impact of ESG and sustainability on brands, and practical steps for organisations to align profit with meaningful societal impact. Becky shares her journey from working at Body Shop to founding Given, and discusses how companies like John Lewis and Lloyd's Banking Group are navigating purpose-driven transformations.

01:31- Introduction

02:26- Meet Becky Willan

03:13- Defining Purpose in Business

03:48- The Journey of Given

07:41- Implementing Purpose in Organisations

11:32- Case Study: John Lewis Partnership

20:31- Case Study: Lloyd's Banking Group

24:01- Advice for Entrepreneurs

29:54- Evidence of Purpose-Driven Business Success

31:25- Purpose vs. Philanthropy: Understanding the Difference

33:52- Reed's Purpose-Driven Philanthropy Model

34:54- Steps to Implementing Purpose in Your Organisation

36:44- The Importance of Employee Engagement and Culture

40:14- Challenges and Pitfalls in Purpose-Driven Organisations

42:54- Case Study: Centrica's Purpose Transformation

49:49- IKEA's Purpose and Philanthropy

51:35- Personal Reflections and Future Aspirations

53:56- Conclusion and Final Thoughts

Find out more about Given

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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk