• James Reed: all about business

  • By: Reed Global
  • Podcast

James Reed: all about business

By: Reed Global
  • Summary

  • 'James Reed: all about business' puts you at the heart of fun, dynamic, candid conversation with business leaders, philanthropists and charitable celebrities as they use their journeys to give clear, actionable advice. Hosted by James Reed CBE, the Chairman and CEO of Reed Group, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.
    Copyright 2025 Reed Global
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Episodes
  • 10. How to bootstrap your hobby into a successful business: Nicola Reed
    Jan 6 2025

    Are you ever too old to turn your favourite hobby into a brand-new business venture?

    In this very special episode of All About Business, James Reed is joined by his wife Nicola, founder of the successful drinks company, Beeble.

    Nicola shares how she turned her husband’s birthday gift into a thriving business, the ups and downs of bootstrapping a company with her daughter’s friend, as well as some rather disturbing facts about her bee colony.

    Nicola is an artist, teacher, beekeeper and entrepreneur. She owns Beeble, a B-Corp that makes a wide variety of spirits with honey from her very own hives. Nicola has a Master's degree in Fine Art from St Martin's School of Art, a PGDip from Chelsea College of Arts and a teaching degree from University College London.

    01:37 Introduction

    02:27 Nicola Reed's Beekeeping Journey

    04:43 Turning Honey into Spirits

    07:45 The Beeble Brand and Business Growth

    13:22 Balancing Business and Passion for Bees

    23:54 Insights and Lessons from Beekeeping

    27:07 Beekeeping Courses and Techniques

    28:31 Personal Experiences with Bee Stings

    30:39 The Undertaker Bee and Bee Communication

    32:49 Challenges in the Spirit Business

    36:11 Marketing Strategies and Customer Feedback

    41:36 Beekeeping in Prisons

    43:17 The Joys and Challenges of Beekeeping

    46:03 Future Plans for Beeble

    48:25 Conclusion and Final Thoughts

    Try Beeble’s delicious honey whisky

    Take a beekeeping course

    Follow Nicola Reed on LinkedIn

    Follow James Reed on LinkedIn

    All About Business is brought to you by Reed Global. Learn more at: www.reed.com

    This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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    42 mins
  • 9. Entry level to managing director: How to make it happen
    Dec 30 2024

    Climbing to the top of the ladder can be tough. With competition from peers, how do you stand out so you can get that promotion and even become Managing Director?

    In this episode of All About Business, James is joined by Donna Murrell, Managing Director of Reed in Partnership. Donna began her career at Reed as an entry-level employment advisor and worked her way up to the very top. In this conversation, she shares little known strategies for boosting your career, explains why diversity in leadership is so important and gives actionable advice for building your confidence no matter where you are in your career.

    Donna is the Managing Director of Reed in Partnership, a branch of Reed which delivers public services such as employment support, wellbeing advice and DVSA testing. Donna has been at Reed for over 20 years, starting as an Employment Advisor.

    00:58 Introducing Donna Murrell

    07:47 Expanding Reed in Partnership

    09:54 Leadership and team building

    13:08 Donna's management philosophy

    20:44 Going from Operations Director to Managing Director

    25:16 Advice for aspiring leaders

    29:51 Spotting and nurturing talent

    31:25 Creating Opportunities for Employee Engagement

    37:01 Embracing curiosity and learning

    39:30 Women in leadership: challenges and progress

    49:34 Preparing for career progression

    52:05 Building confidence and overcoming anxiety

    54:49 Reed interview round

    Follow Donna on LinkedIn

    Follow James Reed on LinkedIn

    Learn more about Reed in Partnership

    All About Business is brought to you by Reed Global. Learn more at: www.reed.com

    This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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    57 mins
  • 8. The 10 second customer journey: stop friction and increase growth
    Dec 23 2024

    With seventy percent of online buyers abandoning their shopping before checkout, how can you create a frictionless customer journey that only takes ten seconds?

    In this episode of All About Business, James Reed speaks to customer experience expert Todd Unger.

    Todd reveals why most customer journeys don’t work, how low-cost AI can help you understand your customers better, and the hit Ariana Grande song that could transform your approach to customer experience.

    Todd Unger is the Chief Experience Officer at the American Medical Association, overseeing membership, marketing and customer experience initiatives. His book, the ten-second customer journey explains how you can rapidly convert customers online, drawing on Todd’s 30 year career in marketing and customer experience.

    02:00 Meet Todd Unger: Chief Experience Officer

    03:27 The evolution of Customer Experience

    08:04 The four points of CXO

    10:50 The importance of frictionless experience

    18:07 Building effective digital services

    24:10 Building a culture of testing and experimentation

    26:17 The role of AI in modern testing

    26:44 AI's impact on the 10 second customer journey

    28:03 Leveraging technology partners for AI

    34:29 Practical applications and future of AI

    45:17 Customer experience advice for entrepreneurs

    48:27 Reed interview round

    Follow Todd Unger on LinkedIn

    Visit Todd Unger’s website: https://www.toddunger.com/

    Buy Todd Unger’s book

    Follow James Reed on LinkedIn

    All About Business is brought to you by Reed Global. Learn more at: www.reed.com

    This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo-media.co.uk

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    50 mins

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