In this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.

Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Open-ended questions can guide client conversations toward a successful outcome.

➡️ Prioritising results in discussions over processes can appeal to potential clients' desires.

➡️ Navigating fee negotiations with confidence underscores your agency’s value.

Some great moments:

✅ “If you ask questions, they feel like they are being heard, but you're controlling the meeting, which is how it needs to be.”

✅ “It's a skill to recognise whether someone's bothered about what you do or whether they're just after a result.”

✅ “Don't leave the valuation without agreeing on next steps and the date or time that you will contact them.”

Episode Links:

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/