In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.

Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.

Plus, get the insider scoop on COSMO, our brand-new service designed to help estate agencies thrive without breaking the bank.

Learn how to leverage low-cost marketing tactics to IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events HERE

Some key takeaways:

➡️ Door knocking requires discussion of barriers like emotional and ego costs but can yield high returns.
➡️ Consistent follow-ups are vital, with potential to secure between one to three instructions per hour.
➡️ Direct mail should be strategic; smaller, more targeted campaigns can be highly effective.
➡️ Leveraging content like blogs, video scripts, and graphics can establish your agency’s credibility.

Some great moments:

✅ “Lead generating activities must be chosen carefully; CRMs are not the quick fix some agents might think.”
✅ “The success of direct mail depends significantly on the content and approach; it should always aim for a win-win.”
✅ “Content is your platform for building trust and long-term engagement with potential clients.”

Explore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your agency's performance.

Discover how PropALT uses advanced algorithms and AI to predict when properties are likely to sell, helping agents focus their marketing efforts more effectively. Learn the importance of having a repeatable and automated lead generation system in place, and how direct mail remains a powerful tool for reaching potential clients.

Phil and Kieran discuss understanding your market and how to be seen as the local property expert in your area. They also explore how agents can tap into new opportunities by offering comprehensive property advice and not just focusing on immediate sales.

Plus, get insights into how AI will reshape the estate agency landscape in the coming years and why embracing these changes now can put you ahead of the competition.

This episode is packed with expert advice and actionable strategies to help you make the most of data and automation in your estate agency. Tune in to learn how to IGNITE your agency’s lead generation and stay ahead in the market!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode:
   https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Utilising data effectively can revolutionize your lead generation and make your marketing efforts more efficient.
➡️ Having an automated, repeatable lead generation system is crucial for sustained growth.
➡️ Direct mail remains a highly effective tool for estate agents, providing a tangible touchpoint with potential clients.

Some great moments:

✅ “If you don't have something that is on the back burner doing something for you now, you're behind where you need to be because every other agent in your area will be doing it.”
✅ “The amount of times we've had agents where we've kind of worked with them to create a campaign, and they'll say, it's the best thing I've ever done, but then they stop doing it because they're too busy.”
✅ “Success leaves clues. Every single business has a system, an automated system, that is there to bring in customers. That has to be there.”

In this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a resolution isn’t really a resolution.

Sam and Phil explore the benefits of setting visible, trackable goals and the importance of discipline in both personal and business contexts. They also share their ambitious financial goal for Ashdown Jones in 2025, demonstrating the power of public accountability.

This episode is packed with strategies to help you integrate personal resolutions into robust business practices and IGNITE your estate agency's potential.

When you’re ready, here are 3 ways we can help you to IGNITE your agency!

Sam discussed two books you may want to have a look at during this episode…

Find James Clear’s book ‘Atomic Habits’ HERE

‘Your Best Year Yet’ by Jinny Ditzler can be found on Amazon HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Building consistent habits is more effective than relying solely on motivation.

➡️ Setting and publicly sharing visible goals can enhance accountability.

➡️ Understanding the distinction between essential business routines and resolutions is vital.

Some great moments:

✅ “Small daily steps can lead to significant habits that stick.”

✅ “Your goals should be as visible as possible; it increases commitment and follow-through.”

✅ “Daily tracking in both personal and business goals transforms vague aspirations into tangible results.”