Beaugen Tu-Hien Le is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and struggle of breastfeeding. Since launching into the market in 2016, BeauGen has helped tens of thousands of women find success with their breastfeeding journey. Tu-Hien has a passion for connecting with motivated entrepreneurs and is now coaching business owners how to build, scale, and make money in their own product-based ecommerce business. Tu-Hien lives in Orlando, FL with her husband and daughter. Connect with Tu-Hien via Instagram @tuhien.le and @beaugenmom Watch this conversation on YouTube: [embed] https://youtu.be/jaEFBJOixHY [/embed] Tu-Hien Le 0:00 I've never run a company before. So it was a lot of self doubt of Who am I to think that I can do this? Or I've never done this before. Am I good enough to be able to do this? And once I realized I was thinking that way and like limiting myself before I even tried. I was like, why am I limiting myself? And that's why I really seek out the different coaches and mentors to help me kind of break that mindset and say, you know, why can't you who's to tell you that you cannot reach these big goals that you have? And like, yeah, that's right. Stacy Caprio 0:37 Hi, and welcome to the Hurst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be. Listen along with Stacy each week to learn from those who have already built their dreams. So you can learn how to build your two hand is an incredible businesswoman and we get to talk to her in this episode of the podcast. She started her company Beaugen and has grown it to incredible heights. You'll love this episode, if you've ever been interested in starting your own original idea product based business, especially if you have no idea how you would ever get started to hand shares how she came up with the idea of Beaugen to solve her own problem. And you'll learn how she was able to go from product idea to physical production, how she tested and iterated to get to her final sellable product. Even though she was solving their own problem and was her own target market. She talks about how thorough she has been about market research and making sure she's putting out a product that exactly what her target market wants. In this episode, I was trying to get her to share the one thing she has done to have a successful business. And I'm so grateful, she was quick to call me out and explain. There are so many things that go into having a successful business. It is not just one or two golden nuggets, you'll enjoy this conversation if you want to get into the mind of someone who has built a successful business based on her own idea, not one that was built using one tip or trick, but one that has been built over consistent effort and hard work overtime. Like all successful businesses really are. Let's hear what she has to say. hi to him, thank you so much for coming on. I love your company. And your journey is so inspiring. I was hoping we could start with a quick overview of how you started and your background and why you started Beaugen. Tu-Hien Le Founder of Beaugen Tu-Hien Le 2:50 Yeah, thank you so much for having me on the podcast is super exciting. And I would love to share a little bit of my story with you. In 2015, I had my first daughter. And from that I experienced my own personal difficulty and pain from breastfeeding and pumping. And that's the sort of the genesis of Beaugen. And how, in my discovery, I found that I wasn't the only one that felt the same way. And I talked to many other moms and moms could meet in the mom community. Momtrepreneur Solution And a lot of us had shared this, this same pain and discomfort and breastfeeding and pumping. And I was like, Well, if I'm not the only one that has this problem, all these other moms have this problem, why can't we do something about it? So my husband and I actually kind of decided to develop something, a product, we didn't even exactly know what it was when we started develop a solution to solve the issues of discomfort and pumping. And we really took a grassroots approach. So instead of us taking the I have a solution, and here it is, I hope everybody loves it. We really actually, you know, spoke with hundreds of moms to really hone in and figure out what was the pain point. And then and then kind of back into salt solution from there. And that's how Beaugen started. And so it's we've always been a very customer centric company. And we always really listened to what our customers wanted and and their pain point and try to solve it from there. Stacy Caprio 4:33 That's awesome. I think many businesses fail because people don't take into consideration the customers and what they really want. So that's really cool to know that you did that. Where did you find that? ...
