How to Create a Podcast https://www.youtube.com/watch?v=HWZbHx_wPgo Podcast Transcription Tool I decided to use Otter.ai to create my podcast video transcripts because it works (pretty much) flawlessly, and is only $10/month that you can use when you need on a monthly on and off basis, so I got it for this month to transcribe all 6 of my episodes. You can also use it for free for small audio files, and that's how I tried it and saw how amazing it was so I had to get premium which is something I don't usually do. You literally upload an audio file to Otter, it takes a few minutes to process it, and then gives you a perfectly transcribed text version ready to copy paste, with all punctuation, amazing spelling, and speaker names and timestamps. I couldn't believe how perfectly it worked, especially because I'd been playing around with Google's Demo transcription tools, which had so much trouble getting punctuation right, among other issues. If you use my referral link to sign up all I get is another month of Otter.ai free, no affiliate money or anything like that, and I love it so feel free to send the free months my way because I'm sure you'll love it as well. My Podcasting Story Because it was my own rule that I didn't listen to podcasts, I thought they were a waste of time. And things that could be summarized in much shorter bullet points. I just really disliked podcasts, which is so funny because now, I obviously have a podcast. Hi, and welcome to the Hearst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be. Listen along with Stacy each week to learn from those who have already built their dreams so you can learn how to build your own. Welcome to the episode where I'm going to walk you guys through my podcast story. Starting with why I ended up starting my podcast to what tools I use for each step. And to make it easy for anyone thinking about starting a podcast to get started. Or if you're just curious about the behind the scenes of how podcasts are made and what goes into it, then this will be a fun episode to listen to. I've been thinking about starting my her SEO podcast for over six months, from six months ago from now. And I kept pushing it to the bottom of my to do list. Because it was such a daunting task with so many variables and moving parts. First, I'd have to decide exactly what guests I wanted on, then I'd have to email them and see if they were interested, then workout scheduling, and then eventually choose times to record put that in my calendar, then I'd have to have all the proper equipment. And what type of recording software would I use? Choose the type of recording software, choose the hosting for the podcast, which I didn't even know was a thing until I really started researching it, I'd have to edit every single episode, or hire someone to do it. And I have to say, editing podcast episode takes so much time. I only interviewed guests for 30 minutes apiece, but it took me hours to edit each episode. I keep getting better as I go along. But editing podcast episodes is a very very dull, dull task. And it takes a long time. It's the same with editing YouTube videos, it takes so long to really do a good job. And it's not my favorite activity, which is my least favorite part about starting this podcast is editing the episodes. And it's actually the one reason that I might not film as many episodes in the future unless at some point, if the podcast does start making money, and I can hire someone to edit. It's very, if you ever have edited a YouTube video or a podcast video, you'll understand what I'm talking about. But before you actually do it yourself. I don't think you'll ever understand what I mean when I say it's a very difficult task, it's not something you want to do and it takes a lot of time. Anyway, the editing the episodes you have to either do it or hire someone to do it. Then there's the keyword research for YouTube keyword research for blog posts, keyword research for the podcast name, the podcast description, then there's figuring out how to post it on the different podcast networks and getting to rank for organic search, you've got to transcribe the episodes, you have to record the audio, video and video intros and outros. Record the actual audio of the sessions and use a tool to do so. And then you have to figure out how to post the podcast and promote it. You also have to make sure you have a good branding, figure out what images you want to use, maybe have a mini little photo shoot or other things and make sure you're setting up a brand for long term success. So much goes into each episode. And for me, it was daunting to think about, so I just kept pushing it to the bottom of my to do list. Since I wasn't sure when starting my podcast this month, I decided to finally dive into it. I wasn't sure if it would or ever will make any money at all. Or if I even will enjoy it enough to keep doing ...
