2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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  • Summary

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Leadership Management Economics
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Episodes
  • How Account Managers Deliver Strategy

    How Account Managers Deliver Strategy
    Sep 25 2024

    David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers.

    LINKS

    "Account Managers and Strategy" by David C. Baker at punctuation.com
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    24 mins
  • How to Avoid Commodifying Your Offering

    How to Avoid Commodifying Your Offering
    Sep 11 2024

    Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.

    LINKS

    "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com

    "Phase Your Client Engagements" 2Bobs episode
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    30 mins
  • Are Email Newsletter Even Viable Anymore?

    Are Email Newsletter Even Viable Anymore?
    Aug 28 2024

    Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong.

    Links

    David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page)

    “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin
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    30 mins

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If you are not applying this advice, you’re wasting your time

Appreciating the honesty and pragmatism behind the knowledge that David and Blair share. Invaluable tips and advice for firms of all ranks

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